Skip to main content icon/video/no-internet

To further their interests, individuals must sometimes act collectively. It is easy to assume that individuals with shared—that is, collective—interests will jointly pursue those interests: that workers will form unions and lobby for higher wages, that states will agree to cut carbon dioxide emissions to preserve the environment, and that commuters will use public transport to reduce traffic congestion. Yet as each of these examples shows, collective action can actually be quite problematic. Workers do form unions and states do sometimes sign environmental treaties, but it cannot simply be assumed that collective action will occur.

Free riding is one particular problem that can stymie collective action. In situations where the benefits of collective action accrue to all the members of the group regardless of who contributed to its provision, individuals may reason that they are better off not contributing to the collective cause and instead free riding on the efforts of others. The problem is that if everyone in a group reasons in this way, then no collective action will occur, and all the members of the group may end up worse off relative to when they share the costs of collective action. The collective action problem was clearly stated by Mancur Olson in The Logic of Collective Action:

Any group or organization, large or small, works for some collective benefit that by its very nature will benefit all the members of that group in question. Though all the members of a group therefore have a common interest in obtaining this collective benefit, they have no common interest in paying the cost of providing that collective good. Each would prefer that the others pay the entire cost, and ordinarily would get any benefit provided whether he had borne part of the cost or not. (Olson, 1965, p. 21)

Free riding is a particularly important source of collective action problems. There are, however, other reasons why collective action might or might not occur. Just a few will be mentioned here:

Recognition of Interests. Groups will fail to act collectively if, for whatever reason, they fail to recognize that they have a shared set of interests that require collective action.

Group Homogeneity. The more homogeneous a group is, the more likely it is that the members of the group will recognize any shared interests and overcome disputes about how to distribute the costs of collective action.

Group Interactiveness. If the members of a group already interact frequently, it will be easier to monitor and so punish free riding. The members of a group who interact frequently may also already trust each other to act fairly in the absence of any monitoring.

Opposition. The existence of a rival group can sometimes spur a group to act collectively. Alternatively, an opposition group may be able to undermine attempts at collective action.

Collective Action, Power, and Luck

Power is often defined as the ability to overcome resistance. Explicit collective action is not always required for an individual to exercise power and secure his or her goals. The owner of a large corporation who is considering whether to invest in a country may, for example, be able to secure, through direct negotiations with the government, a series of favorable tax concessions without having to form any explicit coalitions. However, such actions are a form of coalition with the government. Often, however, individuals can only acquire power by acting in explicit coalitions. Individually, farmers do not have any great power. Yet collectively, they have often been able to extract from governments a range of economic privileges including subsidies, export credits, import restrictions, and price controls. There may well have been a time when governments supported farmers because the government wanted to reduce the country's dependence on imports. Yet, more recently, it is perhaps the ability of farmers to operate collectively through such well-connected and lavishly funded groups as the National Farmers Union in the United Kingdom, the American Farm Bureau Federation, and the Fédération nationale des syndicats d'exploitants agricoles (FNSEA) in France that best explains their success.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading