Entry
Reader's guide
Entries A-Z
Subject index
Erector Sets
In 1912, Dr. Alfred Carlton Gilbert developed the Erector Set. A miniaturized version of the girder system used to build railroads, the toy envisioned a new version of childhood and endeavored to teach boys the principles of engineering. Hugely successful, the Erector Set became a mainstay of American toys.
Gilbert developed the Erector Set in the same era that saw the invention of Meccano and Tinkertoys, after watching construction workers erect the electrical system of a railroad with steel girders and rivets. Convinced that a childhood version of that system would allow boys to learn more about engineering, Gilbert developed a toy that he first called the Mysto Erector Structural Steel Builder, which included actual metal tools—the girders and rivets of the construction trade—in smaller sizes. As Erector Sets developed, those tools came to include a variety of parts: metal beams with regular holes, nuts, screws, bolts, pulleys, flanges, motors, and gears.
By offering these tools for building, Gilbert hoped to encourage construction and engineering abilities among America's boys. He believed that the ability to solve problems and create structures, no matter how small, would prevent boys from descending to the level of aimless, pessimistic, disaffected youth without skill or purpose. His Erector Sets and his Erector Tips magazine attempted to shape boys into efficient men by giving them the ability to build. Indicative of the Progressive Era that witnessed the emergence of an energized and activist nation, this focus on solving what he called “the boy problem” made the Erector Set one of the most successful educational toys in American history.
First offered at a time when skyscrapers were becoming popular and engineers were earning more money a year than doctors, playing with the Erector Set seemed like the first step toward a lucrative career. Businessmen and industrial psychologists touted the Erector Set's ability to encourage constructive instincts; parents paid a considerable sum to buy the toy and invest in their sons' futures. Americans saw the Erector Set as a means of producing the next wave of scientists and engineers who could continue to make life better and easier.
Innovative Advertising
In part, that message was relayed through advertising. Beginning with the 1913 New York Toy Fair, the advertising campaign for the Erector Set also made history. This was the first toy to have its own ad campaign. Using the slogan “Hello, boys! Make lots of toys!” the Erector Set took to the pages of Popular Mechanics, Good Housekeeping, and The Saturday Evening Post. By choosing magazines with such a varied readership, the campaign effectively targeted every demographic within the family. Fathers and grandfathers could be inspired to buy this engineering toy for their sons and grandsons when reading about science, mechanics, and engineering; mothers and grandmothers when reading about how to improve their household and its efficiency. The boys themselves could be stirred by the Youth's Companion or by a more family-oriented periodical. In asking for the Erector Set, boys seemed to reinforce society's hope for technological advancement and their parents' dreams for their financial success. That advertising strategy proved incredibly successful: Within three years, sales had reached $1 million; by 1935, more than 30 million Erector Sets had been sold.
...
- Billiards
- Bowling
- Charades
- Crosswords
- Darts
- Dice
- Dominoes and Variations of
- Hobbies
- I Spy
- Mazes
- Musical Chairs
- Odd Man Out
- Parlor Games
- Password
- Puzzles
- Skittles
- Stock Market Games
- Sudoku
- Tic-Tac-Toe
- Trivial Pursuit
- Twenty Questions
- Who Am I?
- Word Games (Other Than Crosswords)
- Backgammon
- Battleships
- Bingo
- Boggle
- Checkers and Variations of
- Chess and Variations of
- Chinese Checkers
- Diplomacy
- Dungeons & Dragons
- Go
- Hand and Foot
- Life
- Mahjong
- Monopoly and Variations of
- Ouija Board
- Peg Boards
- Probe
- Risk, the Game
- Scrabble
- Snakes and Ladders
- Stratego
- Trivial Pursuit
- Warhammer
- Ace-Deuce-Jack
- All Fives
- Auction Pitch
- Baccarat
- Beggar My Neighbor
- Bezique
- Blackjack
- Boston
- Brag
- Bridge and Variations of
- Casino
- Cribbage
- Donkey
- Ecarté
- Euchre
- Faro
- Fish
- Hearts
- Loo
- Memory and Play
- Mille Bornes
- Monte Bank
- Napoleon
- Old Maid
- Pinochle
- Piquet
- Play or Pay
- Poker and Variations of
- Pope Joan
- Preference
- Racing Demon
- Rolling Stone
- Rummy and Variations of
- Sequence
- Seven Up
- Skat
- Slapjack
- Solitaire and Variations of
- Spit
- Spoil Five
- War
- Whist
- Ziginette
- Blind Man's Bluff
- Car and Travel Games
- Clapping Games
- Erector Sets
- Finger Games
- Frisbee
- Hares and Hounds
- Hide and Seek
- Hit the Rat
- Jacks
- Jump Rope
- Kick the Can
- Leapfrog
- London Bridge
- Marbles
- Marco Polo
- Piggy in the Middle
- Pinball
- Pin the Tail on the Donkey
- Playing “Doctor”
- Playing “House”
- Pokémon
- Pretending
- Punch & Judy
- Rock Paper Scissors
- Sand Play
- Singing Games
- Softball
- Speech Play
- Spinning Tops
- Table Hockey
- Table Soccer
- Tag
- Tiddlywinks
- Tinkertoys
- Tree Houses
- Water Play
- Africa, Traditional Play in
- Ancient China
- Ancient Egypt
- Ancient Greece
- Ancient India
- Ancient Rome
- Assyrian/Babylonian Culture
- Australian Aborigine
- Central Asia, Ancient
- Europe, 1200 to 1600
- Europe, 1600 to 1800
- Europe, 1800 to 1900
- Europe, 1900 to 1940
- Europe, 1940 to 1960
- Europe, 1960 to Present
- History of Playing Cards
- Mesoamerican Cultures
- Native Americans
- New Zealand Maori
- South Americans, Traditional Cultures
- Spanish America
- United States, 1783 to 1860
- United States, 1860 to 1876
- United States, 1876 to 1900
- United States, 1900 to 1930
- United States, 1930 to 1960
- United States, 1960 to Present
- United States, Colonial Period
- Vikings
- Athletics (Amateur)
- Ballooning
- Baseball (Amateur)
- Basketball (Amateur)
- Bicycles
- Bocee
- Boules
- Bungee Jumping
- Cracking the Whip
- Cricket (Amateur)
- Croquet
- Curling (Scottish)
- Dodgeball
- Fishing
- Folk Dancing
- Football (Amateur)
- Highland Games
- Golf (Amateur)
- Hockey (Amateur)
- Horse Racing (Amateur)
- Kayaking and Canoeing
- Kite Flying
- Maypole Dancing
- Morris Dancing
- Music, Playing
- Netball
- Paintball
- Ping Pong
- Rodeos
- Roller Coasters
- Rugby (Amateur)
- Sailing
- Skateboarding
- Skating
- Skiing
- Snail Racing
- Snowboarding
- Soccer (Amateur) Worldwide
- Stilts
- Surfing
- Swimming (Amateur)
- Tennis (Amateur) and Variations of
- Volleyball (Amateur)
- Academic Learning and Play
- Models
- Montessori
- Mother-Child Play
- Play and Evolution
- Play and Literacy
- Play in the Classroom
- Recess
- Teacher-Child Co-Play
- Toys and Child Development
- Afghanistan
- Albania
- Algeria
- Arctic Play (First Nations)
- Argentina
- Armenia
- Australia
- Austria
- Azerbaijan
- Bahamas and Caribbean
- Belarus
- Belgium
- Bolivia
- Bosnia and Herzegovina
- Brazil
- Bulgaria
- Cambodia
- Canada
- Central American Nations
- Chile
- China
- Colombia
- Congo
- Croatia
- Cuba
- Cyprus
- Czech Republic
- Denmark
- Ecuador
- Egypt
- Estonia
- Ethiopia
- Finland
- France
- Georgia
- Germany
- Ghana
- Greece
- Hungary
- Iceland
- India
- Indonesia
- Iran
- Iraq
- Ireland
- Israel
- Italy
- Japan
- Jordan
- Kazakhstan
- Kenya
- Korea, North and South
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Liberia
- Lithuania
- Malaysia
- Mexico
- Myanmar
- Netherlands
- New Zealand
- Nigeria
- Norway
- Pakistan
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Romania
- Russia
- Samoa
- Saudi Arabia
- Serbia and Montenegro
- South Africa
- Spain
- Sudan
- Sweden
- Switzerland
- Syria
- Tanzania
- Thailand
- Turkey
- Turkmenistan
- Ukraine
- United Kingdom
- Uruguay
- Uzbekistan
- Venezuela
- Vietnam
- Adlerian Play Therapy
- “Bad” Play
- Boys' Play
- Common Adventure Concept
- Daydreaming
- Experiential Learning Definitions and Models
- Fantasy Play
- Female Aggressive Relationships Within Play (Putallaz)
- Gambling
- Gamesmanship
- Games of Deception
- Girls' Play
- Homo Ludens (Huizinga)
- Human Relationships in Play
- Inter-Gender Play
- Luck and Skill in Play
- Piaget and Play
- Play Among Animals
- Play and Learning Theory
- Play and Power, Psychology of
- Play as Catharsis
- Play as Competition, Psychology of
- Play as Entertainment, Psychology of
- Play as Interspecies Communication (Pets)
- Play as Learning, Psychology of
- Play as Mastery of Nature
- Play as Mock War, Psychology of
- Play as Progress (Sutton-Smith)
- Play as Rehearsal of Reality
- Play Frames
- Playing Alone
- Pretending
- Psychoanalytic Theory and Play
- Psychological Benefits of Play
- Psychology of Play (Vygotsky)
- Rhetorics of Play (Sutton-Smith)
- Role-Playing
- Sex Play
- Social Psychology of Play
- Symbol Formation and Play
- Team Play
- Teasing
- Unstructured Play
- Amusement Parks
- Anti-Competition Play
- Arcades
- Caillois: Man, Play and Games
- Cityscapes as Play Sites
- Cooperative Play
- Costumes in Play
- Game Theory
- Organized or Sanctioned Play
- Play and Power, Sociology of
- Play as Competition, Sociology of
- Play as Entertainment, Sociology of
- Play as Learning, Sociology of
- Play as Mock War, Sociology of
- Playground as Politics
- Social Distinctions
- Sociological Benefits of Play
- Spontaneous Group Play
- Theology of Play
- Action Figures
- Blinky Bill
- Dolls, Barbie and Others
- G.I. Joe
- Gollywogs
- Hobby Horses
- Jigsaws
- Lead Soldiers
- LEGOs
- Meccano
- Paddington Bear
- Pet Rocks
- Rocking Horses
- Rubik's Cube
- Teddy Bears
- Wendy Houses
- Yo-Yos
- Airfix
- Amiga
- Avalon Hill
- Bandai
- Coleco
- Fisher-Price
- Galoob
- Hasbro
- Hornby
- Imperial Toy
- JAKKS Pacific Toys
- Kenner
- LEGOs
- Lionel
- LJN
- Matchbox
- McFarlane Toys
- Minifigs
- Parker Brothers
- Playmates
- Playskool
- Revell
- Strong National Museum of Play
- Tiger Electronics
- TOMY
- Toybiz
- Trendmasters
- TSR
- Waddington
- Wargames Research Group
- Age of Empires
- Battlefield 1942
- Civilization (I, II, III, IV)
- Cossacks (Napoleonic Wars)
- Counter-Strike
- Dragon Quest
- Dragon Warrior
- Dungeon Lords
- Flight Simulation
- GoldenEye 007
- Grand Theft Auto
- Legend of Zelda
- Maple Story
- Mario
- Minesweeper
- Mortal Kombat
- Runescape
- Silkroad Online
- SimCity
- Snake
- Solitaire
- Sonic the Hedgehog
- Street Fighter I and II
- Tetris
- Tomb Raider
- World of Warcraft
- Loading...
Get a 30 day FREE TRIAL
-
Watch videos from a variety of sources bringing classroom topics to life
-
Read modern, diverse business cases
-
Explore hundreds of books and reference titles
Sage Recommends
We found other relevant content for you on other Sage platforms.
Have you created a personal profile? Login or create a profile so that you can save clips, playlists and searches