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The placebo effect is the reduction or the disappearance of a symptom when an inert treatment (the placebo) is administered to a subject who is told, and indeed believes and expects, that it is an effective therapy. Most of the knowledge about its mechanisms comes from the field of pain, thus placebo analgesia is currently the most investigated model. However, other systems and apparatuses, such as the motor, immune, and endocrine systems, are emerging as interesting models. Although the placebo effect has so far been considered a nuisance in clinical research when a new treatment has to be tested, it has now become a target of scientific investigation to better understand the physiological and neurobiological mechanisms that link a complex mental activity to different functions of the body. Usually, in clinical research the term placebo effect refers to any improvement in the condition of a group of subjects that has received a placebo treatment. Conversely, the term placebo response refers to the change in an individual caused by a placebo manipulation. However, today these two terms are used interchangeably.

The placebo effect is basically a context effect, whereby the psychosocial context around the patient plays a key role. For example, the therapist's words, the sight of complex machines, and other sensory inputs that tell the patient that a treatment is being performed, all represent important factors in the occurrence of a placebo response. In the case of pain, this psychosocial context is capable of modulating pain perception. This is the reason why the placebo effect is currently a useful model for understanding the complex psychological modulation of pain. This entry describes the identification and mechanisms of the placebo effect, as well as the nocebo effect (a placebo effect in the opposite direction).

Identification of the Placebo Effect

The investigation of the placebo effect is full of pitfalls and drawbacks because, in order to identify a real psychobiological placebo response, several other phenomena have to be ruled out. For example, most painful conditions show a spontaneous temporal variation that is known as natural history. If subjects take a placebo just before their discomfort starts decreasing, they may believe that the placebo is effective, although that decrease would have occurred anyway. Clearly, this is merely a misinterpretation of the cause-effect relationship. Another example is regression to the mean, a statistical phenomenon whereby individuals, after reporting severe pain at an initial clinical assessment, tend to report lower levels of pain at a second assessment. A further source of confusion is represented by signal detection theory, whereby errors in the detection of ambiguous signals may occur. For example, the subject may believe that a pain reduction has occurred, a false positive, although no real reduction is present. It also happens that a co-intervention actually is responsible for the reduction of a symptom, such as the analgesic effect following the mechanical insertion of a needle to inject an inert solution. All these examples show that, although an improvement may occur after the administration of a placebo, the placebo is not necessarily the cause of the effect that is observed.

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