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Attention: Cross-Modal
Attention refers to those processes that allow for the selective processing of incoming sensory stimuli, typically those that are most relevant to one's current goals or to the task at hand, or, alternatively, those that have the greatest intrinsic salience or biological significance. Attended stimuli tend to be processed both more thoroughly and more rapidly than are other potentially distracting (“unattended”) stimuli. Although research on attention has traditionally considered selection among the competing sensory inputs within just a single modality at a time (most often vision), the past two decades have seen a burgeoning of interest in the existence and nature of any cross-modal constraints on our ability to selectively attend to a particular object, location, or source of information.
The term cross-modal is typically used in situations in which the orienting of a person's spatial attention in one sensory modality (such as vision) results in a concomitant shift of attention in one or more of his or her other sensory modalities (such as audition or touch) to the same location (or object) at the same time. The central question for researchers interested in cross-modal attention concerns how the brain's attentional resources are coordinated or linked between the senses to select just that subset of information that is relevant to a person's current goals from among the abundance of multisensory information impinging on the various sensory receptors at any one time. This entry describes coordination of attentional resources, attentional selection research, mapping of cross-modal links, and future research directions
Coordination of Attentional Resources
One intuitive possibility is that there might be independent modality-specific attentional resources. So, for example, some researchers have argued that there may actually be separate visual, auditory, and tactile attentional systems in the human brain. According to this account (which posits that cross-modal links in spatial attention do not exist), people should, for example, be able to direct their visual attention to one location while directing their auditory or tactile attention to a different location (because the attentional systems are independent). However, other researchers have argued that there is only a single supramodal attentional system, such that people can only attend to a single location at any given time (that is, they cannot split their attention between different locations simultaneously). According to the supramodal account, all stimuli, no matter what their modality, that are presented from a location that is attended should receive preferential processing over stimuli that are presented elsewhere.
A third possibility (that has emerged more recently) is that there might be some intermediate form of organization instead. So, for example, according to Charles Spence and Jon Driver's hybrid separate-but-linked hypothesis, there may be separate visual, auditory, and tactile attentional systems at the earliest levels of human information processing. However, these attentional systems are subsequently linked, such that people's attention typically tends to be (but importantly does not always have to be) focused on the same location in space in the different modalities.
Attentional Selection
Researchers studying spatial attention distinguish between endogenous and exogenous attentional selection. Endogenous attention is typically involved in the voluntary orienting of attention to a particular event or spatial location, such as when you choose to attend to a particular person at a noisy cocktail party, or when you concentrate on the feel of the object that you are playing with in your right hand. By contrast, exogenous (or involuntary) orienting occurs when attention is reflexively shifted to the location of a sudden and unexpected peripheral event, such as when a person calls your name at the cocktail party, or when a fly suddenly lands on your arm. Orthogonal to this distinction between endogenous and exogenous attention is the distinction between overt and covert attentional orienting: Overt orienting refers to shifts of receptors (as in eye, head, or hand movements), whereas covert orienting (which is of most interest to cognitive psychologists studying selective attention) refers to internal shifts of attention (e.g., as when we look at someone out of the corner of our eye).
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- Assistive Technologies for the Blind
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- Attention and Consciousness
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- Attention: Divided
- Attention: Effect of Breakdown
- Attention: Effect on Perception
- Attention: Object-Based
- Attention: Physiological
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- Attention: Theories of
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- Binding Problem
- Binocular Vision and Stereopsis
- Bistable Perception
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