Aesthetic Appreciation of Pictures

Measuring Aesthetics

The origins of empirical aesthetics are generally attributed to Gustav Fechner in his book Elementary Aesthetics, whereas Daniel Berlyne is typically credited with the resurgence of interest in linking the scientific method with aesthetics in the 1970s. These early experiments were characterized by assessing individuals' preferences for large sets of artificially constructed stimuli such as polygons that differed according to a number of quantifiable properties labeled collative (e.g., complexity), psychophysical (e.g., color), and ecological (e.g., meaning) variables. According to Berlyne's psychobiological account, aesthetic experience should be higher for intermediate levels of arousal, with arousal being calculated as summed activation of the these features: Many-sided polygons should contain less color than polygons with fewer sides, for example. This early work set the trend for the measurement of aesthetic appreciation using a simple numeric (also referred to as a Likert) scale, where individuals were invited to sort or rate pictures from the least preferred/beautiful (e.g., 1) to the most preferred/beautiful (e.g., 5). Although it is easy to criticize such measures on the basis that individuals may not use the whole range of scores available to them, such subjective measures remain at the heart of perceptual research on aesthetics. Over time, however, self-report measures of aesthetic experience have been augmented with additional objective measures such as looking time and blood oxygenation levels in the brain to provide converging evidence in understanding the aesthetic experience.

Aesthetics inside the Frame

These first steps in understanding aesthetics via perceptual research reveal what is essentially a reductionist approach. Although not of primary interest to Berlyne, the assumption here is that it should be possible to arrive at an understanding of the genesis of beauty within an actual work of art by studying individuals' responses to the building blocks of visual perception. In this way, preference for certain pictorial images is decomposed into the study of preference for particular conjunctions of colors, line orientations, sizes, and shapes. Common to many psychological domains, there is a tension here between the control that one is able to exert [Page 12]on so-called pictorial art within the laboratory and the ability to generalize this data to the much richer examples of pictorial art found in the real world. On the one hand, the development of self-produced abstract visual stimuli means that individuals will have had no prior exposure with the images. This makes the aesthetic experience a primitive one, where influences of schema or memory are reduced and the image is assessed in a stimulus-driven or bottom-up manner. On the other hand, these types of stimuli are far removed from the actual stimuli of interest and ecological validity is weak: Can the study of polygons really tell us anything about Picasso?

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