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Recruitment sources are one of the most frequently studied aspects of employee recruitment. Recruitment sources are the avenues that organizations use to reach applicants. Evidence suggests that the choice of recruitment source(s) is astrategic decision, in the sense that the reare relationships between recruitment sources and employment outcomes. However, the exact nature and reasons for those effects remain ambiguous.

Traditional recruitment sources include employee referrals, employment agencies (including campus placement offices and executive search firms), newspaper and radio advertisements, employee referrals, and unsolicited applications (known as walk-ins). Newer recruitment sources that are growing in popularity include job or career fairs and Internet-based recruitment through electronic job boards or the organization's own Web site.

Recruitment sources can be either formal or informal. Formal sources typically involve a third-party intermediary that assists in the recruitment process, such as an employment agency, a college placement office, or a newspaper or online advertisement service. Informal sources typically involve direct contact between the potential employee and the employer and include such techniques as direct applications, referrals, and the rehiring of former employees.

Initial Research on Recruitment Sources

A significant body of research on recruitment source effects has accumulated over the years. Initial research was primarily descriptive in nature and explored the relationship between recruitment sources and posthire outcomes such as employee satisfaction, retention, and absenteeism. The most consistent finding of this research is that informal sources (referrals in particular but also walk-ins and the rehiring of former employees) tend to have positive associations with posthire outcomes: lower turnover and, in some cases, better work attitudes and job performance.

Recruitment scholars soon began to propose and test explanations for these findings. The two most commonly studied explanations are the individual differences hypothesis and the realistic information hypothesis.

First, regarding individual differences, it has been suggested that different recruitment sources yield individuals with different characteristics. These individual differences ultimately lead to different posthire outcomes. For example, employee referrals might be an effective hiring source because employees choose to refer only individuals who, in their judgment, would be effective employees. This method of screening would produce a group of applicants that is superior to other groups on important job qualifications.

Second, regarding realistic information, it has been proposed that applicants recruited from different sources have access to different information. In particular, individuals recruited through informal sources may have access to more extensive, more specific, or more accurate information about the new job. Having that information might provide greater role clarity and more realistic expectations for those applicants, which, in turn, could lead to better adjustment and therefore better posthire outcomes.

Research on the validity of these explanations has yielded mixed support. In support of the individual differences hypothesis, associations have been found between recruitment sources and individual characteristics such as age, education, experience, and physical abilities. In support of the realistic information hypothesis, informal sources have been associated with greater amounts of realistic information. However, these findings are not universal. Furthermore, relatively few studies have been able to verify that the relationship between recruitment sources and posthire outcomes is mediated by these intervening variables. Some studies found only a modest, if any, relationship between recruitment sources and posthire outcomes.

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