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Organizational development (OD) is a field of professional practice focused on facilitating organizational change and improvement. The theory and practice of OD is grounded in both the social and behavioral sciences. The field originated in the 1960s and has been evolving ever since. This evolution has been influenced by a wide range of disciplines including social psychology, group dynamics, industrial/organizational (I/O) psychology, participative management theory, organization behavior, the sociology of organizations, and even clinical psychology.

As a result, the application of OD tools and methodologies (of which there are many) are carried out by a wide range of professionals. For example, although some I/O psychologists also consider themselves OD practitioners, there are many others practicing OD with for-profit and nonprofit client organizations with educational backgrounds as diverse as education, philosophy, training, the military, and human resources. In part, this level of diversity of backgrounds is because of an initial lack of agreement and formal training regarding the nature and boundaries of the field. Today, however, formal training in the field does exist, in doctoral and master's-level programs as well as professional development curricula, including professional certification groups and training firms. In any case the value of the field of OD to continually embrace new perspectives, practitioners, and approaches is one of its defining characteristics; however, it is also a source of discussion among those currently practicing in and writing about the field.

Although there has been some debate over the last few decades as to what is and is not included under the definition of OD, many practitioners agree that the following definition captures the essence of the field: Organizational development is a planned process for driving humanistically oriented, system-based change in organizations through the use of social science theory and behaviorally based data collection and feedback techniques. This definition clearly reflects a number of specific assumptions. These include the importance of data and feedback to OD efforts, the notion of having a social systems perspective, and the humanistically oriented values-based nature of the field. Each assumption is described in more detail in the following text.

Data Driven

First, it is important to understand that OD is fundamentally a data-driven approach to organizational change. Although the source of that data can be quantitative or qualitative in nature, the information gathered and fed back to clients is an integral part of the OD consulting process. Unlike other types of consulting models, the OD approach is generally not prescriptive. In other words, there is no single model, technique, or solution that is consistently provided by OD practitioners. Rather, OD consulting projects are based on a participative approach. This approach is known as action research.

Conceptualized by Kurt Lewin, a social psychologist who specialized in studying group dynamics in the 1940s and 1950s, action research consists of the following stages:

  • Systematically gathering data (of whatever form and using any number of tools and techniques) on the nature of an organizational problem or situation
  • Analyzing that information to find key themes, patterns, and insights that tell a compelling story about the problem or situation in question
  • Feeding back that analysis in a summary form of the results while engaging with the client to ensure ownership of the diagnosis of the problem
  • Determining the appropriate intervention together based on a shared understanding of the issues
  • Taking action to drive positive change in the organization or social system

Given this framework it is easy to understand how OD practitioners can use many different types of diagnostic tools and interventions to produce helpful insights and feedback. Many of these methods are also used by other types of social scientists and practitioners. The key difference when using these methodologies in an OD context is that the interpretation of the results and the determination of the intervention required is a shared process between practitioner and client, and the emphasis is on organizational improvement. Regardless of the methodology, the basic notion of using data-based feedback to move clients from their comfort zone and create a need for change is common to most OD efforts.

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