Skip to main content icon/video/no-internet

Employee morale is a term that is often used loosely by professionals and laypeople. Morale refers to employees' shared attitudes toward and identification with the elements of their job, working conditions, fellow workers, supervisors, and general management. As a group-level term, morale is akin to the affective climate of an organization. Although morale is often equated with intrinsic job satisfaction averaged across a work group, department, or organization, more technical definitions posit that morale refers to a summary evaluation of a broader range of job-related attitudes (e.g., organizational commitment, employee loyalty, job involvement, employee engagement, and employee well-being). Whereas some of the evaluations an employee expresses toward the organization are unique to himself or herself, members of one's work group may have similar views as a result of sharing common experiences at work. These shared perceptions tend to be reinforced and maintained by the group. Hence, morale is often influenced by factors present in the work environment that are common to all employees in the group or organization.

The use of employee morale surveys is a relatively common practice among businesses. Management's concern for employee morale was heightened as a result of the Hawthorn studies at the Western Electric Company from 1927 to 1932. These studies suggested that the feelings and sentiments of being a part of a special work group had a greater effect on performance than changes in physical working conditions such as illumination, incentives, work hours, and rest breaks. In addition to recognizing important social motives, these findings implied an important relationship between morale and productivity as suggested by the well-known adage of the happy/productive worker. Along this vein, morale is often assumed to relate to motivation in general and to intrinsic motivation and pride in one's work in particular. Although some research has demonstrated a relationship between morale and performance, the relationship may be reciprocal, such that being a member of a high-performing team actually enhances morale. On the other hand, low morale is assumed to be evidenced in high turnover, high absenteeism, tardiness, and customer complaints.

Research on Morale

As a result of its long history and multiple meanings, the empirical research on employee morale is difficult to summarize. For example, research claiming to examine morale has often operationalized morale as a specific attitude (e.g., job satisfaction, organizational commitment) at the individual (rather than group) level. Recently, researchers have begun to examine group-level organizational phenomena such as organizational climate. In light of this research, consideration should be given not only to workers' average scores but also to the consistency between scores (e.g., intraclass correlation coefficient, rwg), which indicates the extent to which employees share a common perception of the workplace.

Although research has largely neglected the underlying structure of employee morale, some empirical evidence suggests the following five basic dimensions or patterns of attitudes:

  • General management: This dimension relates to employees' relationships with general management and the organization and includes identification with the organization and a sense of security for the future. It also represents an evaluation of communication within the organization and management's competencies and concern for employee welfare.
  • Immediate supervision: This dimension relates to attitudes toward immediate supervision and includes interpersonal relations and people skills, as well as the administrative aspects of supervision.
  • Material rewards: This facet deals with material rewards in terms of pay and benefits.
  • Fellow employees: This dimension relates to friendliness, motivation, and cohesion among employees.
  • Job satisfaction: This dimension relates to the intrinsic motivation and satisfaction associated with the nature of the job. Related to this, employees feel that the job is worthwhile, provides a meaningful service, and affords opportunities for personal growth and development.

Empirical studies have found that employee morale (loosely defined) is positively associated with customer satisfaction, particularly among employees who have direct contact with customers. Research also suggests that the closeness of employee–management relations is related positively to morale and teamwork, especially when combined with feedback, incentives, and autonomy. Research further suggests that the reduced morale of survivors following an organizational downsizing may undermine any expected gains from the restructuring, presumably because it destroys trust and reduces employees' sense of empowerment.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading