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In 1983, S. J. Ashford and L. L. Cummings challenged our traditional understanding of feedback in organizations. Until that time, feedback had been viewed primarily as a managerial resource that could be used to direct the behavior of employees toward desired goals. However, Ashford and Cummings's research shifted the focus of feedback from the giver to the receiver, describing feedback as a resource that can be elicited by employees when they experience uncertainty about how well they are performing. Since the publication of this seminal work, the idea that employees have some degree of control over the feedback they receive has become recognized and widely accepted. Feedback is no longer seen only as an organizational tool that can be used by a supervisor but as a resource that can be managed by any member of an organization, such as an employee. Feedback seeking occurs when employees purposefully monitor their work environment for performance information or ask others (such as supervisors or coworkers) for information about their performance.

Feedback-Seeking Strategies

The basic human need to know how well one is performing is well-documented, and it is the basis for research and management practice in the areas of job design, motivation, and performance management. According to the feedback-seeking literature, when individuals are uncertain about how they are performing, they will engage in feedback-seeking behavior. Desiring information about how their performance is being perceived, they do not simply wait for feedback to be given to them; rather, they engage in active strategies to acquire that information on their own (and to reduce uncertainty).

Two different feedback-seeking strategies may be used, one direct and one indirect. The first strategy, referred to as inquiry, involves using direct verbal requests for performance information. For example, the employee may approach a supervisor or a coworker and ask, “What did you think about the proposal I pitched in the meeting yesterday?” The indirect method of seeking feedback, referred to as monitoring, involves scanning the organizational environment for information about how well one is performing. Monitoring tactics include listening to conversations, observing the performance or reactions of others, or using indirect questions to third parties to prompt feedback from relevant parties such as coworkers or managers. Although the obvious motivation to engage in feedback-seeking behavior is to acquire performance information and reduce uncertainty, there are other motivations as well, including ego defense and enhancement and impression management.

Motivations to Seek Feedback

Instrumental

The first motivation to seek feedback is instrumental. In the absence of feedback, employees will actively seek information that helps them evaluate how well their performance-related behaviors are contributing to important organizational goals. Employees use inquiry and monitoring as methods not only to determine which goals are important but also to evaluate how well their own performance is stacking up against these goals. Feedback seeking is most prevalent at times of uncertainty, such as when individuals are new to an organization and trying to “learn the ropes” and in situations of high role ambiguity.

Ego Defense and Enhancement

Because feedback is laden with positive or negative information and emotion, and because it comes from sources of greater or lesser influence, it can either threaten or enhance an employee's ego. Much of our self-concept comes from the feedback we receive from others; therefore, there is a natural human motivation to enhance and defend the ego in social settings. The need to maintain a positive self-image causes employees to pursue opportunities to maximize positive information and to minimize negative information about themselves. Research on feedback seeking reveals that employees tend to seek feedback when they believe they have performed well in order to verify their self-image or enhance their ego. On the other hand, when they believe that they have performed poorly, they are less likely to seek feedback and may even actively avoid it. This allows employees to minimize damage to their self-concept. The desire to seek ego-enhancing information and to avoid ego-threatening information is motivated not only by the desire for self-verification but also by the desire to make a positive impression on others.

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