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The term applicant reactions is used to refer to an applicant's affect, attitudes, and cognitions toward a selection process. Applicant reaction models suggest that reactions are very complex and involve perceptions of multiple aspects of specific tests and the testing process in general. Stephen Gilliland was one of the first researchers to put forth a theoretical model of applicant reactions, and this model has guided much of this research over the past decade. Gilliland's model is based on theories of organizational justice. Organizational justice is concerned with the fairness of the distribution of organizational outcomes (outcome fairness) and the fairness of procedures used to distribute these outcomes (procedural justice). Gilliland adapted the basic principles of organizational justice to provide a comprehensive model of how applicants perceive and react to selection procedures. This model has received considerable support.

Glliland's model suggests that selection systems and tests are viewed favorably by applicants (i.e., are considered fair) to the extent they comply with or violate procedural and distributive justice rules. These procedural and distributive justice rules are standards that applicants hold for how they expect to be treated and how selection procedures should be administered and used. These justice rules determine perceptions of process and outcome fairness, such that when the rules are satisfied, the selection process and outcome are perceived as fair, but when they are violated, the selection process and outcome are perceived as unfair. As will be discussed, applicant perceptions of the fairness of a selection process can influence a number of important individual and organizational outcomes. It should be noted that according to Gilliland's model, justice rules would not directly relate to applicant intentions or behavior, but would do so indirectly through process fairness perceptions. For example, perceived job relatedness is an example of a procedural justice rule. Perceived job relatedness refers to the extent to which the applicant perceives that the content of a test reflects the content of the job (e.g., the knowledge, skills, and abilities required by the job). Perceived job relatedness has been recognized as the most important procedural justice rule because it consistently influences fairness perceptions and, through fairness perceptions, test performance.

Over the years, several researchers have modified and expanded Gilliland's original applicant reactions model to include a number of additional antecedents and moderator variables. For example, Ann-Marie Ryan and Robert Ployhart revised the Gilliland model and included an applicant's affective and cognitive states during the selection processes, as well as general perceptions about testing and selection, as important in understanding antecedents and consequences of applicant reactions.

Justice Rules

In applicant reaction models, procedural and distributive justice rules are important antecedents of fairness perceptions. Although a number of procedural and distributive justice rules exist, Gilliland specified 10 procedural and 3 distributive justice rules, and these have received research attention:

Procedural Justice Rules

  • Job-relatedness. The extent to which a test appears to measure content relevant for the job
  • Opportunity to perform. The extent to which applicants perceive that the test or test process allows them the opportunity to express themselves prior to a selection decision
  • Reconsideration opportunity. The opportunity to challenge or modify the decision-making process
  • Consistency of administration. The extent to which selection procedures are used consistently across applicants
  • Feedback. The extent to which applicants receive timely and informative feedback
  • Selection information. The extent to which applicants are informed how the test and selection procedures will be used and why they are used
  • Honesty. The extent to which recruiters and test administrators are truthful and honest in their communication with applicants
  • Interpersonal effectiveness of administrator. The extent to which applicants are treated with respect and warmth from the test administrator
  • Two-way communication. The extent to which applicants have the opportunity to offer input and to have their views on the selection process considered
  • Propriety of questions. The extent to which questions on tests are appropriate and not offensive

Distributive Justice Rules

  • Equity. The extent to which applicants perceive that the outcome of the selection process (whether they are hired or not) is based on competence or merit
  • Equality. The extent to which applicants, regardless of knowledge, skills, and abilities, have an equal chance of being hired for the job
  • Needs. The extent to which job offers are distributed on the basis of individual needs (e.g., preferential treatment for a subgroup)

Consequences of Applicant Reactions

Applicant reactions toward selection procedures have been found to affect a number of important outcomes, both directly and indirectly. It has been shown that when applicants react positively toward a test, they are more likely to accept a job offer from the company, recommend the company to others, reapply for a job with the company, and perform well once they are employed by the company. It has also been suggested that negative applicant reactions may result in a greater number of employment lawsuits and a decreased probability an applicant will buy the company's products in the future.

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