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Neoliberalism and organization are a couple of concepts that constitute a conceptual unity because, to get their own full meaning, the one needs the other. Neoliberalism is a concept that, in its indiscriminate use, has lost its precise meaning. One can distinguish at least three interrelated meanings. First, neoliberalism represents a specific economic approach pioneered by prominent economists such as Frederick A. von Hayek and Milton Friedman to sustain a project of social organization and economic order based on free competition. Second, it represents a political-ideological position to support the social program of the right political parties to protect free competition and continuous economic development. Their main icons were Ronald Reagan and Margaret Thatcher, as Harvey elaborated in 2005. Finally, neoliberalism is a set of practices with specific goals based on a particular mode of rationality and calculation; it prefigures a mode of existence or style of life introjected by society as a result of some governmental actions and decisions in its intention to manufacture the conduct of populations under the mandates of the market, as Foucault saw it.

Considering these meanings, the main characteristic of neoliberalism must be found in its capacity to structure the spaces of action of social agents based on certain kind of knowledge such as statistics and political economy, to diagnose the situation and evaluate changes produced as a consequence of any state action. This mode of rationality is based in competition represented by the “invisible hand” that protects people by deciding their actions without any intervention of the state or other social agents. The second concept, in terms of organization, serves as the way of structuring private action under neoliberalism. Organization is the manner in which social agents arrange their resources given their position in the economy. It entails specific decisions and arrangements of material, human, and symbolic resources to confront competition and conquer markets, using a set of knowledge mainly represented by the current mainstreams of management and organization theory. This kind of knowledge has taken advantage of the neoliberal era to gain a very relevant position as a discipline in the second half of the 20th century, as it provides the wisdom and technique with which the “visible hand” of management pulls the “invisible hand” of the market. Because of this, market and bureaucracy have been the basic structural ingredients for doing business in conditions of global modernity, providing large corporations with the means to manage the economy by regulating the terms of exchange and the appropriation of their benefits.

Conceptual Overview

Principals

Neoliberalism recovered and reformulated the basic principles of liberalism to preserve competition and redefine the role of the state so as to be able to create and guarantee the structural conditions for free competition in a global scene. Over the course of the 19th century, liberalism sustained its project under three main principles:

  • Free market. Liberalism sustained the natural functioning of the economy based in the free market in which individuals are able to decide and act rationally to try to satisfy their personal interests. Actors were conceived as autonomous individuals who, according to their preferences and values, can choose the most convenient for themselves. Thus, the market provides, through the system of prices, the information required by economic agents to maximize their utility in the market game of free exchange. Cooperation is based in the belief that competition will be in the interest of all participants, because the coordination of such economic activities will lead to general equilibrium. It is thus a natural process in which the preferences and resources of all individuals are identified and transmitted, producing a spontaneous social order, as seen in Friedman's 1962 work and Hayek's contributions from 1990.
  • Individual freedom. The second main principle of liberalism is individual freedom as the basic source of social order. It argues that it is the actions of free individuals that create and shape society, so there is no abstract set of moral norms that allows the individual to constitute himself or herself as an individual. Again, individual freedom is conceived as a natural condition that orients economic agents to act always in their own benefit. This is the natural state of the economy represented by the principle of the invisible hand of competition.
  • Limited state. Finally, liberalism postulates that the state must not prescribe individual actions and decisions in any way. The state's only duty is to preserve freedom, restricting its role to protect the harmony of the factors of production and to remove any obstacles to private property's ability to act in its own interest. Thus, liberalism demands the constitution of a limited state, as its functions must be restricted to the protection of the rights of people that foster the individual's autonomy to decide and act. Consequently, the main function of this “police” state is to protect and ensure that every participant respects the rules of the game of competition.

In summary, the only social relationships that liberalism considers are market relationships, which have been progressively disseminated until they have converted all human activity into commercial activity; that is, into activities that find their substantive social purposes supplanted and being reduced to objects of exchange with the only purpose being the obtaining of profit.

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