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Management Consultants
It is widely recognized that management consultants play an influential role within contemporary organizations. While the existence of consultants in business settings spans more than a century, it is in recent decades that their influence and power has grown. Consultants differ markedly from established professionals in that, among other things, they lack an agreed-upon base of esoteric knowledge and a powerful professional body that controls those who can practice. Qualifying this, sociologists of the professions would be quick to point out that very few professions satisfy the narrow definitional criteria setting out the preconditions for an occupation to be considered a profession. We know that consultants now constitute an important industry in their own right, that they have enjoyed exponential growth in the last two decades, that consulting is a favored destination for graduates, that it plays an important role in shaping new management ideas, that some consultancies enjoy considerable brand prestige, and that they increasingly shape government policy, so much so that some commentators have spoken of the rise of the McKinsey state.
For all its manifest influence, defining consulting is more of a challenge. Functional or prescriptive texts characterize consultants as possessing independent expertise combined with a neutral and objective sensibility that can help organizations: They are cast as advice givers to organizations. Such a definition is akin to accepting some of the more overblown protestations of serving the public good made by more established professions. The definitional uncertainty is not helped by the variegated nature of consulting: Large international consultancies are qualitatively different from the growing band of sole trader consultants trying to earn sufficient income to live on. Between these two extremes, there are many other different configurations of consulting.
Conceptual Overview
Until the 1990s, the literature on consulting could be characterized as being prescriptive, uncritical with an overarching emphasis on how to act as a consultant. With the growing importance of consulting, organizational scholars began to address the role of management consultants. In this section, we will review some of the important contributions. The historical basis of management consultancy lies arguably in the movement popularizing the work of F. W. Taylor. Earnest industrial engineers sought to spread the principles of scientific management far and wide. In a fascinating historical study, Matthias Kipping in 2002 argued in Trapped in Their Wave: The Evolution of Management Consultancies that the 20th century witnessed waves of development of management consultancy. Like us, he views Taylorism as ushering in management consultancy. Further waves of development included the strategy advice of the 1970s and 1980s and more recently the information technology boom. In each case, the dominant consultancies were those that were able to capture and in some cases define the zeitgeist of the time.
Turning to the rise of management consultancy, numerous scholars have highlighted the dramatic growth in the size of the industry. The Kennedy Information Service reported that the industry was worth some $125 billion in 2004, up 80 fold on two decades previously. What was it that fueled this staggering growth? There were a number of factors at play: the socio-economic restructuring in western—and then ex-Soviet and eastern—economies, globalization, the rise of managerialism as a discourse, the marketization of the state, the commercialization of large accounting firms, and the developments in information technology. The corollary is that large management consultancies are now important players within the global economy, to the extent that some commentators have suggested that their influence is such that we are seeing the rise of the McKinsey state—a reference to one of the most influential consultancies. Given their importance, it is worth considering in more detail the role that consultants play in organizations.
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