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Keiretsu are corporate conglomerates that originated in Japan after World War II. They are characterized as a network of businesses that hold equity interest in one another, generally as a means of ensuring long-term security. Keiretsu are often found between large manufactures, forging relationships in the supplychain process.

Conceptual Overview

Keiretsu grew over decades by creating specialized firms with strong ties and relationships with other firms in the group. These groups of firms are sometimes connected by family relationships. The groups are classified as horizontal or vertical.

The major horizontal keiretsu include Mitsui, Mitsubishi, Sumitomo, DKB, Fuyo, and Sanwa. The firms in the horizontal keiretsu have cross-shareholding linkages and interlocking directorships that create a network of firms from a wide variety of industries. Cross-shareholding is the practice of one firm holding stock in another and vice versa, thus giving them mutual interests in the success of each firm. Interlocking directorships refers to the fact that executives of firm A are on the Board of Directors of firm B and executives of firm B are on the Board of firm A. However, no single firm controls the others, each firm may also have a network of subsidiaries, and those subsidiaries may have their own subsidiaries. The result is a very large network of associated companies. The horizontal keiretsu are similar to what we identify as conglomerates in the United States.

The vertical keiretsu are created by extensive vertical integration, both backward incorporating suppliers and forward through distribution. In other words, the company controls the inputs to production (raw materials, for example) by owning its suppliers, and the distribution channels by owning wholesalers or retailers of the products. These vertical keiretsu include Toyota, Hitachi, and Matsushita. A key difference between the two forms is that the vertical keiretsu typically are related to the primary industry of the leading company, for example automobiles for Toyota and consumer electronics for Matsushita (Panasonic). In the vertical keiretsu, in addition to equity (stockholder) connections, the companies are connected via technology transfer, financial assistance, and human resource assistance. Firms in a keiretsu grow independently but also understand that intragroup competition should be avoided. At the core of each keiretsu is a bank to provide financial resources and a general trading company to serve as an agent for transactions of member firms.

Benefits

Keiretsu offer several benefits to the member firms. They are more able to exercise market power due to their size and/or control of inputs and distribution and use common resources such as technology, brand names, or distribution systems. The association of the many firms also helps to compensate for informational imperfections in capital and labor markets and allows for more leverage in lobbying the government. Additionally, the firms in a keiretsu gain from the sharing of knowledge, trust, and the development of core competencies. The cultural norm of collectivism in Japan contributes to the establishment of trust, which, in turn, leads to reduced transaction costs and increased information sharing about product development and design and technological innovations. Another potential benefit is the ability of smaller firms in the group to have ready customers in the larger, successful firms. This ready access to strong customers stimulates the growth of the smaller firm.

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