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Public Value Mapping
A wide range of values are manifest in the discourse that surrounds America's scientific and technological enterprise. Often presented by policy actors as the justification or rationale for investments in particular research programs and activities, these values can range from security and leadership to health and quality of life. Although many of these values can be reduced to economic surrogates, such reduction is often imperfect and can offer limited insight and utility in most cases, according to B. Bozeman. The range of values motivating investments into science and technology in general—and nanoscale science and engineering (NSE) in particular—cannot be evaluated in economic terms. Yet there exists a long-standing tendency to resort to market oriented metaphors in assessing the activities that occur in and around America's science and nanotechnology laboratories, according to B. Bozeman, P. Laredo and V. Magmentin.
Public values, or those societal aspirations not easily defined in economic terms, enter into many aspects of science and innovation policy development and implementation. With regard to NSE, the relationship between public values and public policy is especially interesting given that public perceptions of the field are ambivalent, according to M. Deblonde et al., and also given that the intentions behind nanotechnology policy prescriptions are themselves potentially contradictory, as stated by E. Fisher and R.L. Mahajan. Currently, more is unknown than known about the relationship between nanotechnology and society. This situation sets up an opportunity for research to clarify the baseline of the noneconomic expectations and promises that animate the major investments being made in NSE even before those expectations are affected by technology advancements. This is the essence of public value mapping (PVM).
Nanotechnology Policy Challenges
One of many challenges for PVM and analyzing public values in nanotechnology policy is the sheer volume of participants in the discourse. NSE discourse participants are motivated by a wide divergence of agendas drawn from a range of industrial, government, academic, and civil society actors. Further, NSE discourse participants are more diverse than what might be seen in other realms of science and innovation policy, as evidenced by the U.S. nanotechnology legislative policy emphasis on interdisciplinarity. Other social scientists have described how citizens of different countries make sense of nanotechnology in an attempt to describe value structures, such as D.A. Scheufele et al., mostly based on results from public opinion surveys and consistent with most research on elicitation of public values. While their methods have led to theory development in the understanding of basic values for science policy, evidence shows that additional, important insight comes from locating and analyzing value statements found in key public and governmental documents, according to T.B. Jorgensen and B. Bozeman.
New methods to analyze public value statements (in the documents published by key participants in a bounded nanotechnology policy circle of interdependent governance stages) are yielding important results for PVM. Analyzing documents of a range of policy actors who operate within and across multiple policy process stages is presenting a robust picture of the public values in play within formally authorized nanotechnology policy discourses. At the same time, such a multipartite focus is registering convergences and divergences of public value statements across several policy stages and agency domains with a better understanding of related decision processes and outcomes.
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