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Demographics are data pertaining to the characteristics of a population group, and, when used in such constructions as “the demographics of frequent Internet users,” refers to the set of statistics describing that population, including the age, gender, ethnicity, disability status, employment, and education level of that population. Demographic data can be as simple as age, sex, and ethnicity, or as narrow as creditworthiness, political affiliation, or car ownership. Demographics are used in all forms of public opinion polling, including polling of political and social trends, marketing and TV ratings (television advertisement costs are based more on the demographic watching the series during which the advertisement airs than on the raw rating), and focus group studies.

Various entities conduct surveys and polls that provide demographic data in which the ethnic diversity of the surveyed group may be examined. Of these, the U.S. census is the best known and the largest in terms of sample size, although even at its most in-depth, it is a shallower survey than many others. The census is conducted every 10 years, with results usually released within a few years. The goal of the census is 100 percent participation of the U.S. population and U.S. residents (including noncitizens), and the data are necessary in order to allocate electoral votes and congressional seats as well as to determine the funding of government programs that serve specific segments of the population.

Ethnicity and Race

Ethnicity is one of the only demographic traits that has been tracked in every census. However, the way ethnic information has been collected and categorized has varied considerably, making comparisons between censuses difficult. The earliest censuses tracked free whites, slaves, and “all other free persons.” More specific ethnic and racial information was not necessary for the purpose of allocating electoral votes and congressional apportionment. In 1820, non-naturalized foreigners were also noted. Mixed-race individuals were tracked in 1850, and in 1860 Native Americans who had joined white society were tabulated. Detailed information on the African American community was not tracked until 1870, after the end of slavery, which was also the first census to begin tracking nationality. As immigration increased, new ethnic or race options were added to the census according to recent trends. The race options in 1890, for instance, were “white, black, mulatto, quadroon, octoroon, Chinese, Japanese, and Indian.” Today, only two of those would be included unaltered, and mixed-race individuals are no longer subcategorized so arcanely.

For much of census history, census takers determined the race of each respondent. Today, race and ethnicity are self-reported. Differences in attitudes toward race impact the complication of comparing data from separate censuses for this reason. Definitions of race have also changed. Native Hawai'ian and Other Pacific Islander has only been tracked as a separate race group since 1990, having been grouped with Asians in the past. Though it was once possible to check “Other,” with a write-in space for elaboration, in the race category this option has recently been removed, thereby drawing complaints from Hispanics who identified their race as Hispanic or Latino (despite the official census policy that “Hispanic” is an ethnic, not racial, category) and from Arab, Persian, and Indian Americans who identify with none of the offered options.

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