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Anna Jarvis was the founder of Mother's Day. Legend contends that Jarvis once overheard her mother's special plea for a day honoring mothers when she was a child: “I hope and pray that someone, sometime, will found a memorial mother's day commemorating her for the matchless service she renders to humanity in every field of life.”

When her mother died in 1905, Jarvis promised at her graveside to honor that wish. She organized the first official Mother's Day service at Andrews Methodist Church in Grafton, West Virginia, on the morning of May 10, 1908. That same afternoon, 15,000 people attended a Mother's Day service at the Wanamaker Store Auditorium in Philadelphia, which she also organized. Jarvis chose the second Sunday in May for Mother's Day to mark the anniversary of her mother's death and selected her mother's favorite flower, the white carnation, as the day's official emblem.

Due to her aggressive letter writing campaign, every American state observed Mother's Day by 1911. She also encouraged observances of Mother's Day around the world. In 1914, a Congressional Resolution and a Presidential Proclamation issued by President Woodrow Wilson nationally established the second Sunday in May as Mother's Day and called for the display of the American Flag on all government buildings and individual homes.

History of Mother's Day

Anna Jarvis was born in Webster, West Virginia, on May 1, 1864. She was the 10th of 14 children born to Granville E. Jarvis and Ann Reeves Jarvis and one of the only four Jarvis children who lived to adulthood. Her father sought careers in the mercantile and real estate businesses and served in city government. Her mother served as superintendent of Sunday schools for Andrews Methodist Church and became locally famous for her community activism during the American Civil War.

In 1883, Jarvis completed two years of coursework at the Augusta Female Seminary in Staunton, Virginia (present-day Mary Baldwin College), and then taught school in Grafton, West Virginia. She moved to Philadelphia in 1892 to live with her brother, Claude, the owner of a successful taxi business. There Jarvis became the first female stenographer at the Edison Electric Company and later the first female literary and advertising editor at Fidelity Mutual Life Insurance. She remained a single career woman her entire life, never becoming a mother herself.

In 1904, Anna and Claude Jarvis convinced their mother and youngest sister, Lillian, to move to Philadelphia after the death of Granville Jarvis. Their mother died the following May, and within two years, Jarvis began her campaign to establish a Mother's Day. She incorporated the Mother's Day International Association in 1912, headquartered in her home, to promote the national and international celebration of Mother's Day. Although President Wilson issued the national Mother's Day Proclamation in 1914, Jarvis always contended that Mother's Day was her intellectual and legal property. Since Jarvis legally trademarked the words Mother's Day, The Second Sunday in May, and the white carnation emblem when she incorporated her association, she never considered Mother's Day as a public holiday. She frequently included disclaimers in memos, letters, and formal press releases stating that Mother's Day was not common property.

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