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Beginning in the late 1990s, a range of different applications of the Internet have been taken up by mothers. Maternal presence online differs both from other online interactions and from embodied contact between mothers. Furthermore, as the Internet continues to develop and evolve, specific Websites by and for mothers emerge with increasing frequency. Maternal presence is most common on the Internet in the context of mommy blogs, information sites, message boards, and social networking sites developed for mothers. These different contexts of Internet use have attracted different mothers and are characterized by different types of dialogue. Although there is a range of maternal identity represented online, the majority of mothers found on the Internet are white, middle-class, heterosexual and married.

The Internet rapidly gained in popularity from the mid-1990s onward and has become a major source of information, entertainment, and communication for a broad cross-section of society. Despite claims to the contrary, however, the Internet is not a level playing field. Internet access is not equally available to all, even within the developed countries; meaningful Internet use is predicated upon access to both computer and connection, literacy, and reasonable leisure time.

This limitation is known as the digital divide. At the same time, the Internet is widely viewed as a means of responding to isolation by creating connections with fewer pragmatic challenges. Both the digital divide and the Internet's ability to connect people have ramifications for mothers. Mothers often have greatly diminished reserves of time, and many mothers likewise experience diminished finances. As a result, mothers may be more affected by the digital divide. Practically, mothers without home computers and without childcare may find their ability to access the Web extremely limited. For mothers who can afford home computers and high-speed connections, however, the Internet may provide increased access to community and may usefully ameliorate feelings of isolation.

Internet as Means of Information

For parents, the Internet is extremely useful as a repository of information. Often, however, this information is inadequate and biased. This may be especially true with respect to Websites targeted at mothers. Medical and parenting advice aimed at parents is often framed in the context of marketing pitches for specific products; alternately, specific celebrity-pediatrician parenting philosophies are sometimes presented as empirical fact. Mothers who exclusively use the Internet as a source of functional advice may find themselves overwhelmed and manipulated.

Communication: Messaging and Networking

The earliest form of maternal involvement in the Internet took place on bulletin boards (BBS). Within this context, mothers could connect around perceived shared identity and experience. Bulletin boards have given way to corporate-run message boards, but the overarching focus on communality has remained. As a result, conformity is reinforced within each message board through advertisements and editorials shown by the site provider. Furthermore, sites are usually organized by these perceived commonalities rather than genuine rapport; women may connect on the basis of a shared pregnancy date, for example, or because of an adherence to a similar parenting philosophy. Mothers who post within these sites have limited ability to change the nature of the boards, and the maintenance of a strong role within this system requires a commitment to ongoing reading and posting. As boards themselves become more and more focused on commonality, sites tend to focus on a specific mothering issue (for example, the carrying of babies using cloth carriers) with boards for every subcommunity (people who use slings, front packs, back packs, pouches). As a result, the overall intimacy of interactions on these boards is often quite limited.

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