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Like sex, alcohol has long been an issue on which the governance of individuals and their desires converges with the governance of the health and the morals of national populations. Moreover, like sex, drinking has often been targeted more to maintain urban order and civility than to improve the health of either individuals or populations.

While some jurisdictions—southern European countries before European unification, for instance—have drawn few if any legal distinctions between alcohol and other consumable products, the sale and the purchase of alcoholic drinks in much of the world are each subject to a welter of legal and administrative regulatory mechanisms. These interfere to a remarkable extent with the freedoms to market products and consume them that are characteristic of modern industrial societies. Many people know that alcohol was the target of the only amendment to the U.S. Constitution aimed at consumption (the Eighteenth, or Prohibition, Amendment). By contrast, the evolution of liquor regulation after the 1933 repeal of Prohibition, a story that puts in question generally accepted theses about the rise of individualism and the role of American law in facilitating markets, is far less well known.

General and Limited Prohibition of Consumption

The simplest regulatory regime regarding alcoholic drinks is that of general prohibition. This has rarely been used. In the U.S. context, the general prohibition imposed in 1919, with its attendant bootlegging and gangsterism, became a symbol of the limits of the law itself. However, this strategy is currently undergoing a revival, and even some enforcement success, in countries with a strict interpretation of Muslim law.

A much more popular strategy is that of targeted prohibition. In North America, the earliest and most sustained form of targeted prohibition was making the sale of alcohol to indigenous people illegal, a paternalistic move supplemented in Canada by laws aimed at Indians' own consumption. For many decades, Canadian whites had to be disorderly as well as drunk to be subject to arrest, but the police could arrest Indians who were merely drunk, even in their own home. In 1969, the Supreme Court of Canada finally threw out this discriminatory provision, but being drunk on an Indian reserve remained an offense until well into the 1980s. Since the key point of contention in many of these prosecutions was whether the buyer in question was or was not an Indian, these cases are a rich and little-mined source for sociolegal historians. Generally, liquor laws importantly helped shape cultural as well as legal definitions of Indianness, in the United States as well as in Canada.

Today, the most important kind of targeted prohibition is that which is age specific. In Europe the usual “drinking age” is sixteen, with some jurisdictions (England and Wales, for example) drawing distinctions between youths drinking with their parents and those drinking on their own. In the United States, by contrast, the drinking age has been raised in recent years in many states to as high as twenty-one, a legal change in sharp conflict with changes to lower age rules governing voting and military service. Traffic accidents are generally cited as the reason for this unusual ban on consumption, but there has been no public discussion of the possibility of raising the driving age instead, which suggests that there is still a lingering moral concern about drinking itself, not only about associated risks.

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