Skip to main content icon/video/no-internet

Newsweeklies or news magazines have for over 80 years grown to become a journalistic mainstay in the United States and in many other countries. They typically seek to encapsulate the events of the previous week into digestible sections, helping to make clear what is important and often interpreting that news. The format was designed from the beginning to help busy readers with only limited reading time to learn of the most important (or at least interesting) news, trends, and people. In recent years, a pronounced shift from hard to softer news is evident in cover stories and overall content.

Newsweeklies have always emphasized good writing, sometimes erratic style, and a growing use of photos and graphics. Most such publications are careful with facts and offer opinion in a gentle rather than overt fashion. They are intended for a general readership that has many pulls on its time, and thus by the early 2000s, newsweeklies presumed less than an hour of attention from their typical reader. Further, growing competition from television, cable news networks, and the Internet cut into potential reader priorities and in the 1980s, newsweeklies began to lose their central place in American journalism. By the early 2000s, they had stagnant circulations and occupied an increasingly peripheral place in the news media.

Newsmagazines differ from another type of publication with which they are sometimes confused—the weekly or monthly opinion magazine. Journals such as The New Republic, The National Review, or, in Britain, The Spectator, all deal with current events and controversies, but within a context of commenting on them more than reporting about them. They are, in part, aimed at the “already converted” on the right or left, the magazines serving to reinforce a mindset already in place. Other weeklies of comment, including The New Yorker, include essays, fiction, reviews, and a heavier dose of culture than newsweeklies usually include.

The most widely emulated example of the news-weekly genre is Time, which has published for 85 years. But depending how one defines the genre, Time was not the first such weekly—that honor would seem to go to Britain's Economist, which dates to the 1840s.

American Newsweeklies

The United States has long featured an active newsweekly market with three competing titles, the rankings of which changed little over the years. They appear here in the order of their circulation size.

Time

After some time spent on fund-raising and develop ment, on March 3, 1923, Time: The WeeklyNews-Magazine was launched by former Yale classmates Briton Hadden and Henry R. Luce. Its content, printing, and business operations were amateurish at first. Stories were largely rewritten from New York dailies, then presented in sections on national affairs, foreign news, music, education, religion, medicine, law, science, crime, and the press—among the 22 sections in early issues. The editors eschewed a separate editorial page but did initiate a careful fact-checking system at the outset. From the beginning, Time writing (dubbed “timestyle”) was at least brash and sometimes nongrammatical with some sentences that seemed to run backward. The New Yorker's Wolcott Gibbs famously provided his own example in a 1936 profile of Luce: “Backward ran sentences until reeled the mind.” Once they got used to it, readers seemed to love it. The magazine's political coloration was generally Republican. The first color advertising (and the red band around the cover) appeared in 1927 by which time circulation reached 136,000. Hadden died in 1929, and for the next four decades, Luce dominated the growing company, which began Fortune as a monthly business magazine the next year and the weekly pictorial Life in 1936. A popular radio documentary, The March of Time, built on the content of the newsweekly. In 1927, Time began to select a “man of the year”—the first was flier Charles Lindbergh. Beginning in the late 1930s, Time provided excellent clear maps to support its stories.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading