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Al-Manar (“The Lighthouse”) is a satellite television service based in Lebanon. It is the mouthpiece of Hizbullah (The Party of God), established in the mid-1980s as an umbrella group uniting religious Shi'a Muslim groups in Lebanon in the wake of the Israeli invasion. The organization played a major role in ending Israel's 22-year occupation of the South of Lebanon, with the exception of the Sheba'a farms, which Israel still occupied in 2008.

As Al-Manar explained on its website when it was established in June 1991, the need for the channel arose because, even when 20 percent of Lebanon was under Israeli occupation, it was not unusual for Lebanon to be under Israeli fire “while singers chanted on numerous TV channels simultaneously. There had to be a TV that committed itself to put in images the suffering of our people in the occupied territories.”

Al-Manar identified five parts of its communication strategy for what it called Al I'lam al Muqawim, or “resistance communication”:

1) Inoculating Lebanese society against Israeli psychological warfare by exposing the Israeli attempt to divide the Lebanese along ethnic and sectarian lines; 2) Shining a spotlight on the brave daily resistance to the Israeli occupation of the border strip so that, cumulatively, the person who resists becomes a symbol that … embodies the military and moral power Arab nations have lost … and highlights the need to exert human effort to make liberation possible; 3) Demolishing the myth of “an [Israeli] army that is never defeated”; 4) Correcting the misinformation spread by Israel and its supporters; [and] 5) Making world public opinion accept the legitimacy of resisting Israeli occupation. (Muhsen 1998, 58–66)

Al-Manar was especially sensitive to the language of conflict and avoided terms that suggested that only Hizbullah had a stake in the liberation of the South of Lebanon because Shi'ia live there. It objected to calling the 10-mile strip Israel occupied in the South “the security zone” as Israel and the international media had been doing, and it called fighters killed “martyrs” because “they died defending their country against an occupier.” It objected to calling the Israeli army “the Israeli Defense Forces” rather than “the army of occupation it is.”

Development

Al-Manar was one of fifty unlicensed Lebanese television stations that went unregulated until Lebanon promulgated a broadcasting law in 1991 and enforced it five years later. Al-Manar later received a license for satellite transmission just in time to broadcast the Israeli withdrawal from most of the South on May 24, 2000, a withdrawal it attributed to its own resistance and to the support it received from the Lebanese people. The prolonged victory celebrations of a channel that calls itself the “channel of resistance” (qanat al-muqawama) allowed Arab viewers to compare the exploits of a nongovernment actor to the inactivity of Arab governments that were unable to liberate their territories from Israel through peaceful means.

Al-Manar, like other advocacy media, does not claim neutrality but bills itself as partisan to the cause of its constituents: initially, the disadvan-taged and poor Shi'ia of the South and the Beka'a valley in Lebanon; later expanded to include the larger Arab and Islamic worlds. The channel provided extensive coverage of the second Intifada (Uprising against Israel) of 2000 in the occupied Palestinian territories, and later, the war in Iraq. Hizbullah, through its media, took on the mantle of the protector of Palestinians, a cause Marc Lynch says tends “to produce an unchallenged consensus unifying different sectors of Arab opinion.” The channel “communicates the idea that Israel is hegemonic in the region, tightly connected to the United States, and that Israel and the United States want a weakened Lebanon and Syria, unable to resist Israel's actions. Iraq was targeted to fragment the country, not make it sovereign” (Baylouny 2006). Regarding U.S. positions on Lebanon, one Al-Manar spot compares how the United States deals with UN Resolution 1559 (calling for Syria to withdraw from Lebanon), by showing a menacing man ready to strike with a stick he is holding. “This is followed by another scene, with the words ‘and this is how the United States treats UN resolutions regarding Israel.' The screen shows a man picking the petals of a daisy” and stating: “it applies, it does not apply, it applies, and so on” (Baylouny 2006).

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