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Political psychology is the application of the tools of psychology to the realm of politics. Specifically, political psychology usually takes what is known in this behavioral discipline and attempts to explain the political behavior of various actors or events using scientific method. This is accomplished by establishing or manipulating a set of variables that facilitate the study of the actor or event. There is an International Society of Political Psychology, and a dominant journal specializing in the field: Political Psychology.

Political psychology as a distinct field is relatively young. Carolyn Funk and David Sears trace the first formal academic course offered with this subject to 1970. Study of the more general use of known human behaviors in political activity may be as old as any politics: from Shakespeare's skillful crowd control by Marc Antony in Julius Caesar written during the 16th century to Gustav Le Bon's The Crowd in 1889, where he analyzed the manipulation of the mass movement of General Boulanger in France from 1886 to 1889. During World War II, the U.S. government commissioned several independent studies of Adolph Hitler by established psychologists. Psychological warfare has become a standard of modern security studies. Attempts to influence politics, sometimes referred to as propaganda, has become an equal mainstay of mass movements and wartime enterprises. Indeed, Ho Chi Minh, in his outline for the strategic defeat of the United States in Vietnam, specifically counted on the psychological defeat of the nation's population through the use of political means inserted into the media. In domestic electoral politics, vast sums are amassed and spent on media to gauge, shape, and consolidate political identity. In the realm of political life, the behavior and motivations that are propelled by the identity of the participants have become a key engine “for consolidating political identity” or “for shaping domestic electoral politics.”

Theoretical Perspectives

Psychology, as a social science, depends upon empirical as well as normative study to analyze its subject material. Psychologists have tried methodologies to use as tools in generating population sets, mining them for data and analyzing their findings. The experimental quality of psychologywhich is to say its ability to postulate and test in quantitative samplesmay not always translate well into the analysis of political behavior. Psychology does, however, offer some dazzling insights into decision making, voting choices, national security, and international relations, to name just a few of the applications. Real-time polling in elections may be the most didactic example of this approach. Just as there are powerful schools in psychology, there are also distinct perspectives on interpreting political behavior. David Sears, Leonie Huddy, and Robert Jervis describe such precise areas as being personality theories, behaviorist theories, developmental theory, incentive theories, social cognition, and intergroup relations, among others.

Not all descriptors in political psychology are testable, or even empirically demonstrated with reference to data sets. Yet other inferences abound: biological, gender, and environmental explanations for the development of peoples, the construction of their identity, and their behavior in political processes have devoted followings in contemporary writing. Harold and Margaret Sprout postulate ecological explanations for behavior, whereas Sir Halford Mackinder has written extensively on geopolitical explanations. Graham Allison's seminal study of decision making (Essence of Decision) during the Cuban missile crisis is a wide-ranging use of normative models to explain behavior at the individual, bureaucratic, and organizational levels by analyzing the participation in the processes by individuals. Despite this accessible, normative strength, the discipline of political psychology still maintains substantial measurement tools to generate and evaluate data sets.

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