Skip to main content icon/video/no-internet

Mediation is the process of conveying information through an instrument, or medium. Thus, the idea of mediation starts with the medium, a concept widely discussed in the present era in media and communications departments at educational institutes around the globe; in magazines, journals and books; and at all kinds of conferences that take the concept of mediation as their point of departure. The concept of medium is also important for scholars interested in identity because how information or messages are conveyed can affect one's sense of self and others’ views of one's identity. Yet, what qualifies as a medium remains a source of continuing inquiry and debate. There are the usual suspects: mass media communications apparatuses such as telephone, film, radio, television, and the Internet. But there is much room to argue whether these are the only phenomena through which a message or information is transported. Many theorists that claim that everything in a way has the potential to work as a medium because every phenomenon, both material and immaterial, is capable of functioning as a means through which a message is expressed. In this sense, there is no difference between a television, a concept, a Madeleine, a newspaper, and a human body because they are all able to carry information or convey meaning, articulating messages in an array of differing contexts and situations. Yet a group of scholars also claims the opposite, namely, that there is no such thing as a medium. This counterargument posits that information or meaning cannot possibly be transferred through a medium from one thing to the other. The message then only comes into being when a recollection of words, gestures, and other forms of expression affects one's thoughts and form an idea in the wake of their destabilization.

General Theory of Communication

The question of whether to define a phenomenon as either a medium or not a medium is part of a debate most central to the field of media studies, which is concerned with how a medium functions and what it does. The prevailing argument that everything can function as a medium follows from the ideas of Claude Shannon and Warren Weaver. Mathematicians by profession, Shannon and Weaver put forward a general theory of communication circa 1948 that already included ideas on information source, message, signal, noise, receiver, coding, and decoding. Consequently, the bulk of cultural studies theorists from Stuart Hall to Lev Manovich still construct the basic tenets of how media and communications function from the ideas of Shannon and Weaver, even though the ideas have sustained much critique for their inherent linearity. On the other end of the spectrum, philosophers of language such as J. L. Austin and Roman Jakobson inspired a number of media theorists to elaborate on the idea that mediating language comes into being with the speech act. Language or any other type of communication should not be studied from an analytical perspective but through a pragmatic lens, understanding that language is just one aspect of human communicative behavior and functions as but one means of orchestrated bodily expression. Austin and Jakobson's ideas have had great influence on the work of Gilles Deleuze and Félix Guattari and have found a place in new materialism and new media theories.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading