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Infatuation is a state characterized by intense feelings of passion toward a specific individual. The term infatuation typically refers to the early stages of romantic love, before the infatuated individual has had a chance to get to know or develop an intimate relationship with the love object. Colloquially, infatuation is frequently associated with youth and suggests an irrational, capricious approach to love. Although some consider infatuation to be a special, perhaps early or intense form of passionate love, researchers often use the term infatuation interchangeably with passion, passionate love, limerence, or being in love. Therefore, this entry reviews research and theory on infatuation and these associated terms.

Features of Infatuation

When individuals are infatuated with a potential or current romantic partner, they frequently exhibit any or all of an assortment of features. For one, infatuation is often characterized by persistent, intrusive thoughts about the love object. These thoughts may take on a fantasy-like quality, or, alternatively, they can be anxious ruminations that are distracting and distressing to the infatuated individual. Frequently, the character of these intrusive thoughts will ebb and flow, focusing at one moment on the possibility that one's feelings are reciprocated and the next moment on the possibility that they are not. This volatility contributes to the emotional turbulence experienced by infatuated individuals, who tend toward euphoria when the love object demonstrates romantic interest in them and toward despair when the love object is insufficiently responsive. Infatuated individuals also commonly idealize the love object, worshipping his or her positive qualities while only indifferently acknowledging his or her negative qualities. Finally, infatuated individuals direct their passions toward only one potential partner. Only rarely do individuals experience strong infatuation toward multiple individuals, and, consequently, they yearn for their love object to reciprocate this exclusive desire. Although not all of these features are necessarily present in every infatuation, the more acute the infatuation, the more likely it is that these features will be present and pronounced.

Another important component of infatuation is sexual desire. In most cases, individuals become infatuated with potential romantic partners who are of the sex that they prefer romantically, and sexual fantasies are often present in infatuated individuals' persistent thoughts about their love object. (Exceptions to these rules are also important in understanding the nature of infatuation and are reviewed later.) In one study, participants named people with whom they were currently “in love” and reported that, in 87 percent of the cases, they also experienced sexual desire for these same individuals. However, sexual contact is rarely the central stated goal of an infatuation. Instead, infatuated individuals long for moments of emotional union with the love object; sexual encounters do not necessarily lead to emotional unions, and emotional connections can frequently be achieved through nonsexual means. Also, given that people can feel sexual desire (but not infatuation) for a number of different individuals at the same time, sexual desire alone is insufficient to generate or sustain an infatuation.

Infatuation is more likely to emerge during the early stages of a romantic or potentially romantic relationship. But infatuation is unlikely to last forever: Such intense passion has a tendency to fade over time in most romantic relationships. There are several reasons for this decline. For one, relationships are initially exciting because people's self-concepts expand to incorporate their romantic partners, but this excitement fades once the self-expansion process runs to completion. In addition, it takes a certain measure of anxiety and uncertainty to maintain the infatuated state, and as time passes, people typically accrue enough evidence to confirm or refute the possibility that a love object desires the self in return. Tumultuous, off-again/on-again relationships that perpetuate confusion about romantic partners' feelings and intentions probably have the best likelihood of sustaining infatuation. (Of course, such relationships probably do a poor job of sustaining interpersonal trust and security!)

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