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The urban environment can provide a fruitful location for the development of sustainable lifestyle practices and a means of lessening of environmental impact. Lifestyle as a practice is intimately connected to consumption, but is not simply based on personal consumption by individuals. Individuals are generally part of households, and household consumption decisions not only make a significant environmental impact, they also have the ability to lessen that impact. More significantly, individual consumption is not all concerned with lifestyles. As Tim Jackson has pointed out, much consumption can be best defined as ordinary consumption and is concerned with matters including convenience, habit, and individual responses to changing social contexts.

Much ordinary consumption is obligatory; food, fuel, travel, insurance, and, increasingly, services that are often provided by the government and funded through taxation. Lifestyle consumption, on the other hand, is generally defined as consumption in excess of, or in addition to, that ordinary consumption oriented toward satisfying basic needs. Lifestyle consumption is often represented as being oriented to certain kinds of goods, including clothing, cosmetics, and the products of the culture industries. Lifestyle is presented as a reflexive, biographical project of identity-formation and self-presentation, based particularly upon the consumption of the symbolic dimensions of commodities. Some kind of project or strategy is implied or explicitly claimed, and a lifestyle is seen as something that makes sense of consumer choice, reduces the anxiety that flows from having to make such choices, and provides a consistent framework within which consumption decisions are made, such that there is a consonance between the objects, services, or experiences chosen and consumed. This kind of consumption is seen by many environmentalists as particularly wasteful and harmful, not simply because of the resources it uses, but, because it is regarded as frivolous and superfluous.

Urban planning measures include the creation of green belts within the city limits, like this restored wetland in Chicago. Green space helps reduce the so-called heat island effect of urban areas

Source: Lynn Betts/Natural Resources Conservation Service/USDA

Urban Needs and Infrastructure

There is, then, a consequent need to change patterns of both ordinary and lifestyle consumption if environmentally sustainable ways of living are to be developed. At first glance, urban centers do not seem to provide the most propitious locations for such desirable change. The sheer scale and density of many cities often works against a sanguine attitude toward meaningful environmental change. The physical expansion of urban centers demands enormous consumption of resources, including land, building materials, infrastructural elements, labor, energy and capital. The provision of energy, communications, healthcare, transport, education, and other social goods and services is, out of necessity, intensified as cities either physically expand or grow through increased population density.

Added to these are the myriad consumption practices, both ordinary and lifestyle, of the individuals, households, and communities occupying urban areas. Cities draw in people, raw materials, and finished goods in enormous amounts and expel pollution, waste, unused heat, and light and noise on a comparable scale. Such a malign view seems even more apposite with the ever-expanding nature of the urban environment that is now home to more than half of the world's population. Growth in the slums and shanty towns of the southern hemisphere is particularly rapid and marked.

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