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Green Design
Environmental effects were ignored during the design stage for new products and processes in the past. Waste was common in material production, manufacturing, and distribution. Hazardous wastes were dumped in the most convenient fashion possible, ignoring possible environmental damage, and inefficient energy use resulted in high operating costs. It was realized in the 1970s that to achieve a real effect on reducing product- and process-related environmental impacts, environmental considerations should be built into product development at the earliest opportunity, and customers should be steered toward the greener options. Rapid industrialization, regulatory pressure, higher requirements from customers, open markets, increased demands to defend or expand market share and to create the ability to attract foreign investments, and an increase in competitiveness between companies locally and globally have paved a way for this paradigm shift in the design process.
Green design is intended to improve environmental quality through better design and management in the production and consumption activities of economic enterprises. This green approach involves the smart design of products, processes, systems, and organizations and evolves a particular framework for the implementation of relevant analysis, synthesis methods, and smart management strategies that effectively harness technology and ideas to avoid environmental problems before they arise.
Various aspects of green design involve improving energy efficiency, safeguarding water, managing waste, planning a sustainable site, and creating healthy indoor environments using environmentally preferable materials.
Three goals for green design in pursuit of a sustainable future are to reduce or minimize the use of nonrenewable resources, manage renewable resources to ensure sustainability, and reduce, with the ultimate goal of eliminating, toxic and harmful emissions to the environment.
The objective of green design is to pursue these goals in the most cost-effective fashion. To achieve this aim, we need to adopt the following green design principles: minimize or design away the extraneous, integrate design aspects for multiplicity of function, design for all aspects of climate at all levels, think about the unintended consequences of maintenance and renewal, select materials that use their base resource most efficiently, and design to use maximum local and regional resources.
Rules of Thumb
Rules of thumb proposed for Design for Sustainability can also be applicable to green design:
- selection of low-impact material such as cleaner, renewable, recycled, recyclable materials and materials available in the local region;
- reduction of material usage in terms of weight and volume;
- optimization of production techniques through alternative productive techniques, few production steps, lower/clear energy production, less waste production, fewer/cleaner consumables use, safety, and cleanliness of the workplace;
- optimization of distribution system through less/cleaner/reusable packaging, energy-efficient transport mode, energy-efficient logistics, and involvement of local suppliers;
- reduction of impact during use by low energy consumption, use of clean energy source, and reduction of waste of energy and other resources;
- optimization of initial lifetime involving reliability and durability, maintenance and repair, modular product structure, classic design, strong product–user relations, and involvement of local maintenance and service systems; and
- optimization of an end-of-life system through efficient reuse of product, remanufacturing/refurbishing, recycling of materials, and safer incineration, and involving local pollution prevention systems.
Product Development Process
The ecoproduct or green product development process generally involves the following steps: idea generation, concept development, evaluation and testing, manufacturing, launching, product management, and end-of-life management. There are two contemporary applications of green development—green infrastructure (GI) and green building (GB).
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- Green Consumer Challenges
- Affluenza
- Air Travel
- Carbon Emissions
- Commuting
- Conspicuous Consumption
- Disparities in Consumption
- Dumpster Diving
- Durability
- E-Waste
- Electricity Usage
- Energy Efficiency of Products and Appliances
- Food Additives
- Food Miles
- Genetically Modified Products
- Greenwashing
- Healthcare
- Insulation
- Lawns and Landscaping
- Materialism
- Needs and Wants
- Overconsumption
- Pesticides and Fertilizers
- Pets
- Pharmaceuticals
- Positional Goods
- Poverty
- Pricing
- Quality of Life
- Resource Consumption and Usage
- Solid and Human Waste
- Super-Rich
- Symbolic Consumption
- Waste Disposal
- Windows
- Beverages
- Bottled Beverages (Water)
- Coffee
- Confections
- Dairy Products
- Fish
- Meat
- Poultry and Eggs
- Slow Food
- Tea
- Vegetables and Fruits
- Water
- Green Consumer Products and Services
- Adhesives
- Apparel
- Audio Equipment
- Automobiles
- Baby Products
- Books
- Car Washing
- Certified Products (Fair Trade or Organic)
- Cleaning Products
- Computers and Printers
- Cosmetics
- Disposable Plates and Plastic Implements
- Floor and Wall Coverings
- Fuel
- Funerals
- Furniture
- Garden Tools and Appliances
- Grains
- Home Appliances
- Home Shopping and Catalogs
- Homewares
- Internet Purchasing
- Lighting
- Linen and Bedding
- Magazines
- Malls
- Mobile Phones
- Packaging and Product Containers
- Paper Products
- Personal Products
- Recyclable Products
- Seasonal Products
- Services
- Shopping
- Shopping Bags
- Sports
- Supermarkets
- Swimming Pools and Spas
- Television and DVD Equipment
- Tools
- Toys
- Green Consumer Solutions
- Biodegradable
- Carbon Credits
- Carbon Offsets
- Certification Process
- Composting
- Consumer Activism
- Downshifting
- Ecolabeling
- Ecological Footprint
- Ecotourism
- Environmentally Friendly
- Ethically Produced Products
- Fair Trade
- Gardening/Growing
- Gifting (Green Gifts)
- Green Communities
- Green Consumer
- Green Consumerism Organizations
- Green Design
- Green Discourse
- Green Food
- Green Gross Domestic Product
- Green Homes
- Green Marketing
- Green Politics
- Local Exchange Trading Schemes
- Locally Made
- Markets (Organic/Farmers)
- Morality (Consumer Ethics)
- Organic
- Plants
- Product Sharing
- Public Transportation
- Recycling
- Regulation
- Secondhand Consumption
- Simple Living
- Sustainable Consumption
- Vege-Box Schemes
- Green Consumerism Organizations, Movements, and Planning
- Advertising
- Commodity Fetishism
- Consumer Behavior
- Consumer Boycotts
- Consumer Culture
- Consumer Ethics
- Consumer Society
- Consumerism
- Demographics
- Diderot Effect
- Environmentalism
- Fashion
- Final Consumption
- Finance and Economics
- Frugality
- Government Policy and Practice (Local and National)
- Heating and Cooling
- International Regulatory Frameworks
- Kyoto Protocol
- Leisure and Recreation
- Lifestyle, Rural
- Lifestyle, Suburban
- Lifestyle, Sustainable
- Lifestyle, Urban
- Organisation for Economic Co-operation and Development (OECD)
- Production and Commodity Chains
- Psychographics
- Social Identity
- Taxation
- United Nations Human Development Report 1998
- Websites and Blogs
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