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Disparities in Consumption
The term disparities in consumption refers to the conditions of unequal use of economic goods to satisfy the needs of consumers. These disparities are stark—both within countries as well as across them. With world population at 6.8 billion and rising, the richest 20 percent of people consume 86 percent of all goods and services used, and the poorest 20 percent consumes just 1.3 percent. The world's middle 60 percent consume 22 percent of all goods and services used. Furthermore, the wealthiest 10 percent account for 59 percent, and the poorest 10 percent account for just 0.5 percent of all consumption. Here are some facts that illustrate this phenomenon: The wealthiest fifth of the world:
- Consume 45 percent of all meat and fish; the poorest fifth consume 5 percent
- Consume 58 percent of the total energy; the poorest fifth consume less than 4 percent
- Have 74 percent of all telephone lines; the poorest fifth have 1.5 percent
- Use 84 percent of all paper; the poorest fifth use 1.1 percent
- Own 87 percent of the world's vehicles; the poorest fifth own less than 1 percent
Over 2.6 billion people lack basic sanitation, 1.3 billion have no access to clean water, 1.1 billion lack adequate housing, and nearly 900 million have no access to modern health services of any kind. Americans each consume 260 pounds of meat per year on average, most of it hamburger; the average in Bangladesh is 6.5 lbs. Meanwhile, according to the United Nations Development Programme, every year:
- Americans and Europeans together spend $17 billion on pet food
- Business entertainment in Japan amounts to $35 billion
- Cigarettes in Europe cost $50 billion
- Alcoholic drinks in Europe total $105 billion
- The business of narcotic drugs in the world is worth $400 billion
- Military spending in the world is over $800 billion
Compared with the above figures, the estimated additional costs required to achieve universal access to basic social services in all developing countries were as follows: basic education for all ($6 billion per year), water and sanitation for all ($9 billion a year), and basic health and nutrition ($13 billion a year).
History of the Growth of Inequality
History plays a significant role in understanding the differential levels of consumption throughout the world. A few key factors explain why some parts of the world have grown rich and others have lagged behind. There are several specific historical issues that are important in the study of poverty for the global marketing student of the 21st century—for example, how traditionally, poverty has been concentrated in the toughest places, the inadequacy of market forces to overcome it, the relationship between social spending and reducing poverty over time in different regions of the world, the causes and consequences of the growth in the gap between rich and poor individuals and nations, and so on.
The gross domestic product per capita during 1500 to 1820 remained constant in Asia and Africa and grew at 0.1 percent per year in Latin America and Eastern Europe and 0.2 percent per year in Western Europe. The population growth during the 18th and 19th centuries made the leaders of European societies concerned about the future availability of natural resources. The famous demographer and political economist during that period, Thomas Malthus, discussed the fate of humankind in his “Essay on the Principle of Population.” He famously predicted that because of the limited land on Earth, food production in the world would be hard to keep up with the geometric growth rate of human population. He did not, however, foresee the coming of the Industrial Revolution, which dramatically changed everything—from food production to standards of living—in the next two centuries.
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- Green Consumer Challenges
- Affluenza
- Air Travel
- Carbon Emissions
- Commuting
- Conspicuous Consumption
- Disparities in Consumption
- Dumpster Diving
- Durability
- E-Waste
- Electricity Usage
- Energy Efficiency of Products and Appliances
- Food Additives
- Food Miles
- Genetically Modified Products
- Greenwashing
- Healthcare
- Insulation
- Lawns and Landscaping
- Materialism
- Needs and Wants
- Overconsumption
- Pesticides and Fertilizers
- Pets
- Pharmaceuticals
- Positional Goods
- Poverty
- Pricing
- Quality of Life
- Resource Consumption and Usage
- Solid and Human Waste
- Super-Rich
- Symbolic Consumption
- Waste Disposal
- Windows
- Beverages
- Bottled Beverages (Water)
- Coffee
- Confections
- Dairy Products
- Fish
- Meat
- Poultry and Eggs
- Slow Food
- Tea
- Vegetables and Fruits
- Water
- Green Consumer Products and Services
- Adhesives
- Apparel
- Audio Equipment
- Automobiles
- Baby Products
- Books
- Car Washing
- Certified Products (Fair Trade or Organic)
- Cleaning Products
- Computers and Printers
- Cosmetics
- Disposable Plates and Plastic Implements
- Floor and Wall Coverings
- Fuel
- Funerals
- Furniture
- Garden Tools and Appliances
- Grains
- Home Appliances
- Home Shopping and Catalogs
- Homewares
- Internet Purchasing
- Lighting
- Linen and Bedding
- Magazines
- Malls
- Mobile Phones
- Packaging and Product Containers
- Paper Products
- Personal Products
- Recyclable Products
- Seasonal Products
- Services
- Shopping
- Shopping Bags
- Sports
- Supermarkets
- Swimming Pools and Spas
- Television and DVD Equipment
- Tools
- Toys
- Green Consumer Solutions
- Biodegradable
- Carbon Credits
- Carbon Offsets
- Certification Process
- Composting
- Consumer Activism
- Downshifting
- Ecolabeling
- Ecological Footprint
- Ecotourism
- Environmentally Friendly
- Ethically Produced Products
- Fair Trade
- Gardening/Growing
- Gifting (Green Gifts)
- Green Communities
- Green Consumer
- Green Consumerism Organizations
- Green Design
- Green Discourse
- Green Food
- Green Gross Domestic Product
- Green Homes
- Green Marketing
- Green Politics
- Local Exchange Trading Schemes
- Locally Made
- Markets (Organic/Farmers)
- Morality (Consumer Ethics)
- Organic
- Plants
- Product Sharing
- Public Transportation
- Recycling
- Regulation
- Secondhand Consumption
- Simple Living
- Sustainable Consumption
- Vege-Box Schemes
- Green Consumerism Organizations, Movements, and Planning
- Advertising
- Commodity Fetishism
- Consumer Behavior
- Consumer Boycotts
- Consumer Culture
- Consumer Ethics
- Consumer Society
- Consumerism
- Demographics
- Diderot Effect
- Environmentalism
- Fashion
- Final Consumption
- Finance and Economics
- Frugality
- Government Policy and Practice (Local and National)
- Heating and Cooling
- International Regulatory Frameworks
- Kyoto Protocol
- Leisure and Recreation
- Lifestyle, Rural
- Lifestyle, Suburban
- Lifestyle, Sustainable
- Lifestyle, Urban
- Organisation for Economic Co-operation and Development (OECD)
- Production and Commodity Chains
- Psychographics
- Social Identity
- Taxation
- United Nations Human Development Report 1998
- Websites and Blogs
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