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Sustainable Design
Design processes create material culture; that is, the tangible goods, systems, and symbols by which we live communicate and define our places in the world. Sustainable design is the philosophy and activity of designing physical objects that move society toward greater social, economic, and environmental sustainability. Socially, sustainable design has a net positive impact on human capital, that is, on the health and well-being of people and communities. Environmentally sustainable design has a net positive impact on natural capital, meaning that it helps maintain or restore ecosystems.
Efforts to develop sustainable designs grew out of concerns for limited natural resources, increased nonrecyclable materials in landfills, and increased chemical toxicity in the environment. The earliest efforts include “ecodesign” or “green design,” which focused on energy and materials. Sustainable design goes further to include concerns for social and economic sustainability.
The Green Building at Macintosh Village, in Manchester, England, includes many features of ecological home design, including a roof-mounted wind turbine

Principles of Sustainable Design
One of the best-known approaches to sustainable design was developed by architect Bill McDonough and chemist Michael Braungart. Together they created what is called the cradle-to-cradle design methodology for evaluating chemicals and materials. They modeled their work on the system of natural decomposition, nature's capability to create food or nutrients from waste. Cradle-to-cradle design includes the cyclical use of nonbiodegradable materials; energy from renewable sources such as solar and wind; and safe, nontoxic materials. McDonough and Braungart argue that products can be redesigned and transformed to generate ecological, social and economic value. Sustainable designs are being used by a variety of design professionals including architects, product engineers, and packaging specialists. Design for disassembly (DfD) aids the cradle-to-cradle process by facilitating the return of product components to closed technical cycles of reuse, remanufacturing, and recycling.
Applications of Sustainable Design
Architecture
Sustainably designed buildings save organizations money, have less negative environmental impacts, and make better, healthier workplaces. Sustainable building design grows out of an integrated design process driven by whole-system thinking. It starts from the very beginning of the process with cooperation and decisions from the design team, architects, engineers, and client. Site selection, scheme formation, material selection, material procurement and, finally, project implementation require agreement among all stakeholders. The U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) building program provides guidelines for sustainability throughout the design and building process. Builders can earn certification based on three levels of sustainability: Silver, Gold, and Platinum. Buildings are graded for energy and water conservation, the reduction of building waste, and the use of renewable and nontoxic materials.
Architecture design firms specializing in LEED-certified buildings enjoy prominence in a growing market. For example, SERA architects in Portland, Oregon, a leader in LEED-certified urban revitalization and sustainable design projects, works to balance urban and natural resource flows. In a recent issue of the Harvard Business Review, Charles Lockwood noted that from 2000–07, there was a 232 percent increase in white-collar LEED buildings and 178 percent in blue-collar facilities. He also noted that the Genzyme Center, a 12-story LEED Platinum building in Cambridge, Massachusetts, uses 42 percent less energy and 34 percent less water than traditionally constructed buildings of comparable size.
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- Business Organizations, Movements, and Planning
- Balanced Scorecard
- Best Available Control Technology
- Best Management Practices
- Ceres Principles
- Certification
- Closed-Loop Supply Chain
- Compliance
- Core Competencies
- Corporate Social Responsibility
- Cost-Benefit Analysis
- Demand-Side Management
- Discounting
- Dow Jones Sustainability Index
- Ecoeffectiveness
- Ecoefficiency
- Ecoindustrial Park
- Ecological Economics
- Economic Value Added
- Emissions Trading
- Energy Performance Contracting
- Energy Service Company
- Environmental Accounting
- Environmental Assessment
- Environmental Audit
- Environmental Economics
- Environmental Impact Statement
- Environmental Indicators
- Environmental Management System
- Environmental Marketing
- Environmental Risk Assessment
- Environmental Services
- Environmentally Preferable Purchasing
- Equator Principles
- Extended Producer Responsibility
- Extended Product Responsibility
- Externalities
- Factor Four and Factor Ten
- Fair Trade
- Genuine Progress Indicator
- Global Reporting Initiative
- Global Sullivan Principles
- Industrial Ecology
- Industrial Metabolism
- Industrial Nutrients
- Informational Regulation
- Integrated Bottom Line
- International Organization for Standardization
- ISO 14000
- ISO 19011
- Leadership in Green Business
- Life Cycle Analysis
- Material Input per Service Unit (MIPS)
- Maximum Achievable Control Technology
- National Priorities List
- Natural Capital
- New Source Review
- Quantitative Risk Assessment
- Recycling, Business of
- Reverse Logistics
- Service Design
- Social Return on Investment
- Steady State Economy
- Stewardship
- Supply Chain Management
- Value Chain
- Business Profiles
- Green Business Challenges
- Green Business Solutions
- Abatement
- Appropriate Technology
- Bio-Based Material
- Biofuels
- Biological Resource Management
- Biomimicry
- Bioremediation
- Biotechnology
- Blended Value
- Brownfield Redevelopment
- Carbon Neutral
- Carbon Sequestration
- Carbon Trading
- Cause-Related Marketing
- Clean Fuels
- Clean Production
- Clean Technology
- Cogeneration
- Conservation
- Coopetition
- Cradle-to-Cradle
- Deposit Systems
- Distributed Energy
- Ecolabels
- Ecosystem Services
- Ecotourism
- Environmental Justice
- Green Building
- Green Chemistry
- Green Design
- Green Retailing
- Green Technology
- Green-Collar Jobs
- Gross National Happiness
- Integrated Pest Management
- Organic
- Pollution Offsets
- Pollution Prevention
- Precautionary Principle
- Remanufacturing
- Resource Management
- Responsible Sourcing
- Restoration
- Right to Know
- Seventh Generation
- Six Sigma
- Smart Energy
- Social Entrepreneurship
- Social Marketing
- Socially Responsible Investing
- Superfund
- Sustainability
- Sustainable Design
- Sustainable Development
- Systems Thinking
- Take Back
- Upcycle
- Voluntary Standards
- Waste Reduction
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