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Generally speaking, a standard is an agreed-on repeatable way of doing something. Standards have become an integral element of all modern societies and of global society as a whole. Almost every sector of society, almost every activity in daily life, at work or during leisure time, is influenced and often governed by standards and standardized behavior.

Examples of standards are easy to name, starting with the standardized time and its various zones across the planet. They include mundane matters such as Internet programming and its top-level domains, paper sizes, and various measurements for coffee to go. On a more significant level are standards of corporate behavior and accountability or standards of health care. They are indispensable facilitators, especially in trade and business but also in terms of technical issues and developments or in terms of conduct. Because they are mostly norms or rules accepted worldwide, standards are part of the increasingly global social organization of modernity and contribute in the name of efficiency to greater similarities across countries. Standards also facilitate the increasing interactions among people from different cultures. Furthermore, as regulatory frameworks, standards serve as the basis for international conventions and treaties. Although standards and standard setting certainly do not cause globalization, they make globalization possible.

Benefits

Standards are usually set out in a published document that contains a technical specification or other precise criteria designed to be used consistently as a rule, guideline, or definition. Whereas many standards cover technical processes, innovations, and products, they can also be applied to, or derived from, fields such as human rights and environmental protection, management and business operations, and social services, such as education and nursing.

Standards often function as regulatory frameworks, which are designed to have protective and coordinating functions and embody concrete supra-individual guidelines of action. Standards are said to improve the efficiency of production and development by reducing internal costs and external transaction costs, to encourage fair trade, to ease the transfer of information and technology, to facilitate innovation and problem solving, to better enable comparisons, benchmarking, and analysis, and to safeguard consumers, among other contributions. It has also been said that, alongside these benefits, such standards may transport a dominating worldview.

Standards vary in their specificity and level of commitment required. Standards may set out guiding principles pertaining to a broad policy area and provide flexibility in their implementation in different circumstances. Alternatively, they may outline practices (i.e., how to apply the principles within a more narrowly defined context), or they may offer methodologies or guidelines outlining specific steps to be taken or requirements to be met. The latter necessarily allows for a relatively more objective assessment of the degree of observance.

Theoretical Approaches

Starting with one of the founding fathers of sociology and one of the first theorists of modernity, Max Weber, standards can be integrated in his theoretical framework as integral elements of bureaucracy, which in turn constitutes a central element of modern society and legitimate rule. They derive from a rationalized worldview and are at the same time its expression.

Mehdi Mozzafari comments on a possible “global standard of civilization” that reflects the transformation of the world and affects state sovereignty. Because globalization appears to have considerably reduced the differences between various worldviews, it is feasible to imagine such a global standard, rooted in Western culture, that comprises a set of laws, norms, values, and customs that provides opportunities and constraints for international actors and places certain values above others. This refers to John Meyer's notion of “world society,” and John Boli's concept of “world culture.”

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