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Published under a variety of names, comics have long been an important form of local and global communication that has played a key role in internationalizing visual storytelling styles and genres. Various definitions of the comics form have been advanced by scholars, and no single conception seems to accommodate the vast breadth of the field. In general, comics are widely held to be narratives, constructed using the copresence of sequential images and, frequently, the text.

Each of the various terms commonly used to refer to the comics actually designates a different specific iteration of the form. Cartoon is frequently used to refer to nonsequential humor illustrations in newspapers and magazines. Comic strip designates works that appear in daily or weekly newspapers. Comic book refers to the American magazine format for comics popularized in the 1930s. Comix was widely used in the 1960s and 1970s to describe comics produced by and for the American counterculture. Graphic novel is a more recent marketing term referring alternately to collections of comic books produced for the book trade and to long-form comics intended for adult audiences. Manga, which is “whimsical pictures” in Japanese, is used to refer to all Japanese comics in translation. Although comics have been produced in all cultures, three national traditions—the United States, France-Belgium, and Japan—have most strongly shaped the evolution of the art form. The intersections of these various examples of the comics form highlights shifting conceptions of transnational culture at the current time.

Cartoons, Comic Strips, and Comic Books

The rise of the comics form is historically tied to the development of mass printing, and, in particular, to daily newspapers and illustrated magazines. Although nonreproductive narratives in images have a long history, including the Bayeux Tapestry, Trajan's Column, and Greek friezes, these protocomics are often excluded from considerations of the form.

The Swiss writer-artist Rodolphe Töpffer is widely credited with the publication of the first books of comics. His Histoire de M. Jabot (Mr. Jabot's Story), first published in 1833, was the first of seven satires that he published during a period of 14 years. In 1865, Wilhelm Busch published Max und Mortiz—Eine Bubengeschichte in sieben Streichen (Max and Moritz—A Story of Seven Boyish Pranks), which was a direct inspiration for Rudolph Dirks's early newspaper comic strip, The Katzenjammer Kids (1897). Across Europe in the latter half of the 19th century, there was an explosion of illustrated humor magazines incorporating comics and cartoons that contributed to the development of the comics form.

Richard Felton Outcault's creation of Hogan's Alley for Joseph Pulitzer's New York World in 1985 is widely regarded as the birth of the American newspaper strip tradition. Comic strips became a major selling point of newspapers in the United States in the first decades of the 20th century. Popular characters, like Buster Brown, were widely marketed, later crossing over into radio, television, and film. American newspaper comics of the first half of the 20th century were divided between humorous gag strips and ongoing serialized narratives such as Terry and the Pirates, Dick Tracy, and Little Orphan Annie.

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