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Globalization and Conversion
The defining characteristic of contemporary globalization is the accelerated circulation of people and ideas across the globe, aided by technology and typified by mass migration from the Southern to the Northern Hemisphere. There is no lack of literature on globalization and transnational religion. Robertson and Chirico's is the earliest theoretical analysis of the link between globalization and religion, in which they point to the increasing eruptions of religious and quasi-religious concerns and themes within societies worldwide. This entry identifies four main dimensions of the contemporary relationship between religion and globalization.
First, religions currently follow intercontinental immigration networks, making their presence and recruitment now truly global. This is an important factor in many contemporary religious conflict zones, especially where these conflicts are based on economic and political power imbalances.
Second, the construction of global religious networks and global religious identities is accelerated. This is connected to the first dimension, but it goes beyond that. The global spread of religions implies increased contact between religions and, where allowed by national states, increased interreligious competition for members. This often makes the dialogue between them more complicated.
Third, the increased use of mass media—especially television, the Internet, and e-mail—in both religious practice and religious recruitment is noteworthy. Again, this is connected to the first two factors, but it also has a dynamic of its own. Some religions, such as Pentecostalism, prefer to use certain mass media (radio and television), but there is almost always an influence following from this use on the religious organization itself. Its liturgical styles often change, the “health and way” gospel often becomes more important, and the religious organization continuously needs more funds to finance its mass media operations.
Fourth, political religion or religious fundamentalism was already on the rise in the 1970s, culminating in the guerrilla insurgency against the Russians in Afghanistan and the Islamic Revolution of Iran in 1979. Political religion was visible during the starting phase of all world religions, but the current pace of globalization has intensified global religious competition and hence global religious conflicts. In some areas, especially the Middle East and South Asia, this tendency has led to armed conflicts that are framed in religious terms.
Globalization and Conversion
Conversion, which is defined as a change in religious worldview and identity, seems to thrive particularly under the influence of the globalization process. The defining characteristic of contemporary globalization is its speed, aided by technology (mass media, computerization) and mass migration from the South to the North. Television and the Internet bring the reality of life in the North much more intensely into the homes of the poorer people in the South, providing an important impetus for migration—no matter how high the costs. This global context provides an excellent breeding ground for religious change. Migrants introduce their religions in other parts of the world. They either hold on to their home religions under new and uncertain circumstances or might be open to experimenting with other religions. Moreover, some religions, such as Pentecostalism, seem particularly made to travel. The increase in the speed and efficiency of global communication also leads to an increase in conflict. Political, economic, ethnic, and religious struggles are intensified, and often even fueled, by modern mass media and the use of computer technology for purposes of mobilization. Religious competition is now more intense, because most religions nowadays have transnational networks and all use mass media to spread their message. Because the religious perspective is holistic, powerful, and empowering, its adherents are continuously tempted to use religion to solve the many problems they face in their daily lives: in their families, at work, at school, in the neighborhood, in their village or city, in politics, in the society as a whole, in their own religious local or national organization, and finally even in “the collectivity of fellow-believers.” Under certain circumstances, usually for concrete purposes, certain religious or political leaders may find a way to address all believers of the same ilk collectively. By doing this, they provide legitimatization for a worldview that distinguishes primarily between “us and them,” risking conflict on the outside by stimulating cohesion on the inside (Huntington, 1996).
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