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Once viewed as the antithesis of high cultural art forms (e.g., opera, literature, or classical music), popular culture was a term coined to describe the art and communication forms that were aimed at the masses. As such, popular culture includes forms such as newspapers, television, advertising, popular music, “low-brow” novels, film, and so on. Inherent in this delineation between high and low art is an assumption that the latter forms are of lesser quality. In the past couple of decades, however, a high level of academic interest has been directed to popular culture, which confirms the need for educators to seriously consider both the topic and its impact for young people.

Popular culture is an important topic in relation to giftedness because although a great deal is known about how parents, peers, teachers, and schools influence the development of talent, little is known about the role that popular culture plays in the realization of talent. This entry summarizes the relatively small quantity of research that has been conducted on giftedness and popular culture, most of which deals with the medium of television. The research literature has also been directed more toward gifted girls than boys. The entry concludes with recommendations for the type of research that is still needed on this topic.

Popular Culture and Giftedness

While there has been a significant quantity of scholarly research into popular culture in the context of general education, there is very little research that has considered the relationship between popular culture and giftedness. There are two main lines of research that could be taken on this topic. The first is to consider how giftedness, or gifted children and adults, are depicted in popular culture. Educators need to know what role models gifted students can access in popular culture texts because these depictions play a key role in the creation and maintenance of stereotypical notions of giftedness in the general population. The second line of research relates to the impact that popular culture has on gifted students. It is useful to know what they watch, read, and listen to and how they respond to the messages, particularly if those messages are negatively impacting their academic outcomes and their social-emotional well-being. Given their popular nature, television and other forms of popular culture have an important influence on other people's attitudes toward gifted students as well as on the gifted students themselves.

Television

Television has been the most commonly researched form of popular culture generally, but very little of this research has focused on gifted students. The debate on the value or danger of television viewing has occupied the attention of researchers for several decades. The majority of studies on television viewing and academic achievement, for example, are negative and argue that time spent in television viewing leads to reduction of time on reading and homework, and culminates in lower academic achievement. Nevertheless, some research points to the positive influences of good quality television on academic outcomes.

One example of the potential of television to shape the perceptions of its audience may be in the career aspirations of youth. Observers commenting on the current global decline in the numbers of young people studying science and a rise in boys wanting to be chefs instead, have suggested that this is a direct result of the influence of television, where there are many more cooking shows compared to portrayals of science other than forensics and medical doctors.

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