Skip to main content icon/video/no-internet

There is no clear consensus as to what constitutes a text or how the term should be defined. Instead, the term falls victim to a wide array of interpretations and applications across and within various disciplines; however, it is often associated with the pioneering work of Roland Barthes and other literary theorists and cultural anthropologists such as Paul Ricoeur, Clifford Geertz, James Clifford, George Marcus, and Stephen Tyler. Here, text is regarded as a sociocultural product and/or process and is expanded from its traditionally narrow definition of being a mere printed medium to include things as wide ranging as paintings, photographs, maps, electronic media, landscapes, as well as economic, political, and social institutions.

A text, in the broadest sense of the word, can be regarded as a configuration of signs that is coherently interpretable by some community of users. Implicit in the definition is the view that something can only qualify as a text if it is void of anonymity, randomness, and illogic. Hanks (1989), for instance, distinguishes the senseless cacophony of a crowded street from the sound exchange of words between two mutually oriented interactants, or the noise of rush hour as opposed to the concerted dissonance of a dramatic passage in a musical score. Texts are therefore innately communicative and are part of an ongoing discourse produced, received, and interpreted by various social actors and agents.

The reading of a text occurs through its textuality. A text is replete insofar as it is grounded in a locally defined social context. To understand a text and make it semantically whole, the reader has to draw on a variety of background information or seek to understand the particular context that gave rise to such text. Even the most rigorous of linguists with their emphasis on textual form and content make reference to a text's connection with the sociocultural world. Textuality then refers to the attributes that distinguish the text as an object of enquiry. Texts are produced and understood in terms of the broader sociocultural context in which they arise. If read in isolation from the broader social matrix of which it is inherently a part, a text becomes incomplete and indeterminate.

The term intertextuality is also linked to the use of “text” as a concept. Implicit in this is the view that all accounts of the world are highly mediated by preexisting notions and theories. Places are intertextual in that they are shaped by previous texts and practices that are deeply inscribed in their landscapes and institutions. In short, texts shape, and are in turn shaped by, other texts. Therefore, meaning is produced from text to text rather than in and of the texts themselves.

The Discourse on Text

The discourse as to what constitutes a text, and in extension its textuality, has been a long-standing and ongoing one. There are indeed many approaches to the study of text. Approaches to textual analysis can be differentiated according to the scope and extent to which text is seen as an object of enquiry. For a structuralist, texts are seen as products of an ongoing hegemonic discourse. Much of the initial work on texts in structuralism was carried out by Roland Barthes, who believed that the world was made up of signs. By studying these signs, Barthes believed that one could uncover the complexities and the instability that underlie our everyday life. Accordingly, landscapes were perceived as being produced and shaped consciously to represent a particular set of values and belief systems. Landscapes were therefore found to be unnatural and highly ideological and political. In one of his most famous essays “The Blue Guide,” Barthes (1986) critiqued the widely used Hachette World Travel Guide as being an instrument of Western cultural manipulation. Barthes illustrated how, by showcasing a limited range of landscape features, the travel guide plays into Western constructions of place, thus ignoring the familiar (Western) and romanticizing that which is deemed as unfamiliar (the Orient). In fact, Barthes described the travel guide as an “agent of blindness,” one that conceals non-Western realities.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading