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Qualitative methods can be characterized by their concentration on subjective experiences and the subjective dimensions of the social. These methods are labeled as qualitative because their aim is to investigate deeply into each single case rather than produce a more abstract and concentrated set of quantitative data. Even if the results gained with the help of qualitative methods are not, in general, statistically representative, their outcomes and interpretations are somewhat more than the descriptions of individual cases. Because each single case is considered as being a part of society, reflecting wider processes, qualitative research produces results that can be generalized. Today, qualitative methods are in common use in the social sciences, including human geography. Qualitative methods are used sometimes in combination with quantitative methods. After identifying a problem with a quantitative approach, it may be further investigated with qualitative research (and vice versa). This entry describes the development of qualitative methods in geography, examines the main characteristics of such research, and reviews the methods used to gather and analyze data.

The Development of Qualitative Methods

The main theoretical and practical development of qualitative methods was carried out in sociology and anthropology. Geographers adapted these insights to and enhanced them in their own research. Anthropologists such as Bronislaw Malinowski and Franz Boas pioneered the use of qualitative methods with observations in ethnographic field studies at the start of the 20th century. In the 1920s, members of the Chicago School of sociology and urban geography, such as Robert Ezra Park and Ernst Burgess, applied—in addition to some quantitative methods—mainly qualitative methods, such as participant observations, to investigate different patterns of social life in diverse parts of Chicago. This type of research was highly influenced by one strand of argument in the so-called Methodenstreit. This methodological dispute took place in late-19th-century Germany. It was argued by social scientists such as Georg Simmel and Max Weber that because human beings are complex and creative social subjects, their behaviors are neither caused nor explainable by standardized laws; thus, there is a fundamental difference between natural science and social science that requires the use of different methodologies.

The specific aspects of human interactions are notably elucidated by the social psychological theory of symbolic interactionism, according to which the activities and consciousness of the individual are considered part of social interactions. With the rise of positivism since the late 1920s, the use of qualitative research methods came under fierce attack. As a result of the argument that social research methods should lead to measurable and objective results, some methods similar to those of the natural sciences came into common use. These are characterized by the statistical analysis of data gathered by experimental and survey research. Critics of this approach argued that positivists research a simplified, overly abstract version of the real world that ignores the rich meanings people construct and use in everyday life. According to this criticism, such research neglects the unintended influence on the research process by the researcher in his or her specific role. This argument is analogous to one from the natural sciences, that is, the uncertainty principle developed in 1927 by the physicist Werner Heisenberg, who demonstrated that the position of extremely small particles such as electrons could not be exactly specified because the process of its measurement itself changes the momentum and direction of the particle.

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