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Globalization—the diverse, complex set of processes that transcend national borders—is not a “natural” or inevitable phenomenon but a historical product and therefore contingent and malleable. Because globalization does not benefit everyone, contrary to popular neoclassical economic assertions that it forms a tide that lifts all boats, globalization often breeds resentment among those who bear its costs but enjoy relatively few of its benefits. For this reason, it may be said that globalization inevitably breeds its own opposition.

Resistance to globalization is as old as globalization itself. Thus, from the beginning, European colonial empires were met with heated opposition, often violent and generally unsuccessful. Examples include the Incan uprisings against the Spanish in the early 16th century, Zulu attacks on Dutch and British pioneers in Southern Africa, the great Sepoy Rebellion of India in 1857, and the long series of anticolonial and guerrilla struggles in Vietnam, Algeria, and much of sub-Saharan Africa, some of which persisted into the 1970s. For many contemporary opponents of globalization, current engagements are part of a long history of opposition that reaches back centuries.

Contemporary antiglobalization movements take a variety of forms. For many, the movements are relatively peaceful in nature, including protests, boycotts, demonstrations, and working through nongovernmental organizations (NGOs). For others, opposition takes on a decidedly more active, even violent form. Benjamin Barber's famous book Jihad vs. McWorld noted this diversity of forms, using jihad, the Arabic expression for holy war, as a metaphor for the vast umbrella of groups opposed to contemporary globalization and “McWorld” as a metaphor for the American-led, information-intensive penetration of various societies by crass commercialism, including fast food, entertainment and media (particularly Hollywood cinema), and fashion, all of which are the most visible faces of Western hegemony and are seen by many as cultural imperialism.

Nonviolent Antiglobalization

Because of the dominant role of the United States in the contemporary world system, globalization in the minds of many people is synonymous with Americanization. Much of the world has a love-hate relationship with the United States, often adoring its popular culture but abhorring the foreign policies of the American government, which has earned enmity in part for its long support of unsavory dictatorships in many regions, particularly during the Cold War. Globalization, in this reading, consists of the one-way export of American culture to the rest of the world, a process that threatens cultural diversity through the imposition of a monoculture across the planet. Opposition to the United States, for example, may take the form of attacks on Ronald McDonald, the clown statue that serves as a mascot for that famous fast-food chain, as a symbol of American commercialism.

American-style globalization is most powerful when it seduces the young, for whom it promises fun, status, hope, sexual appeal, and the appeal of wealth and power. In this sense, McWorld infantilizes everyone, turning adults and children alike into teenagers, wearing the same clothes, listening to the same music, and watching the same movies. The young may rapidly adopt Western customs at the expense of time-honored traditions. For the elderly, however, globalization can present a bewildering mix of new customs, leading to a generation gap. Perhaps the biggest contest between globalization and its opponents is in the minds of youth.

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