Skip to main content icon/video/no-internet

Much like gender, racism is a social construct that supports the belief that race causes inherent differences in an individual's traits and capacities, differences that moreover justify different treatment of individuals and groups. The practice of racism in media—print, radio, film, television, and video games—has resulted in different treatment of certain groups based on racial categories. These alternative treatments are rooted in a variety of causes, including popular stereotypes, the control of media production and ownership by whites, and the difficulties people of color have experienced trying to participate in the control of these images. Stereotypes, from minstrel shows to depictions of inner-city life, have perpetuated racism from the 19th century to the present day. While media portrayals of racism have certainly changed over the past half century, even contemporary media portrayals of certain ethnic groups bear the vestiges of stereotypes and prejudice.

Social Construction of Racism

Racial discrimination is often based on supposedly scientific taxonomic differences between different groups of people. Race itself is merely the classification of humans into distinct populations or groups based on indicators such as geographic origins and phenotypic characteristics. The term phenotypic characteristics refers to a person's observable traits, such as behavior, biochemical properties, development, physiological assets, and products of behavior. Morphology often plays a large role in the construction of race, dealing as it does with a person's outward appearance, including such variables as shape, color, structure, and pattern. Conceptions of race, however, are admittedly influenced by and correlated with other socially constructed traits, such as appearance, culture, ethnicity, and socioeconomic status. During the early 20th century, at the height of the eugenics movement, great efforts were made to establish biological differences between various races, to the extent that skeletal remains of individuals were examined to ascertain measurable differences, a process that is still used to some extent by anthropologists, biomedical researchers, and forensic scientists. Racism is the practice of treating individuals or groups differently based on these perceived differences.

The social construct of race is by no means universally accepted. While there are those who argue that inherent differences exist between different races, others maintain that such constructs are artificial and that allegations of such cultural, nonpersonal, and social distinctions are utilized only to justify different treatments of different groups. Racism, a term first used during the 1930s, refers to using race to justify disparate treatment of individuals or groups based on their race. Racism generally implies race-based discrimination, dislike, oppression, prejudice, or violence by one group or individual against another. Some prefer the term racial discrimination, which implies distinctions, exclusions, preferences, and restrictions based on race, to the term racism.This preference is based on the way that “racial discrimination” more clearly delineates behaviors, whereas “racism” indicates attitudes that are harder to confirm or identify. Complicating matters further is the tendency of terms such as race, racism, and racial discrimination to change over time and to be used differently in different places. These differences influence media representations of racism and shape how certain groups or individuals are treated.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading