Skip to main content icon/video/no-internet

Erotic imagery has existed for 24,000 years. With the availability of high-speed Internet, sexuality explicit and erotic material is easily produced, viewed, distributed, and downloaded. Internet pornography is now a ubiquitous part of the media landscape. Genres of Internet pornography are virtually limitless. They include straight, gay, lesbian, and bisexual pornography, fetish, anime, and both professional and amateur videos and still photos. Internet pornography is considered free speech under the First Amendment of the U.S. Constitution. Pornography known as “hardcore,” if found to be obscene, is not protected by the First Amendment. This material is subject to the three-pronged Miller test, established by the U.S. Supreme Court with Miller v. California (1973). Creating, owning, or distributing child pornography violates federal law.

Internet porn is a high-earning industry. The largest mainstream pornography producers include Vivid Entertainment Group, Adult Video News, Wicked Pictures, and Digital Playground. The Internet makes it possible to purchase or download pornography while maintaining a greater measure of privacy or anonymity than brick-and-mortar porn purchases or rentals allow. This contributes to vast industry growth. Professionals claim that the availability of amateur and free online porn cuts into business profit. However, consumers spend an estimated $3,000 every second on Internet pornography. In 2006, online pornography revenue reached $2.8 billion in the United States. There are approximately 370 million Internet porn sites, and industry revenues surpass the combined earnings of Microsoft, Google, Amazon, eBay, Yahoo, Apple, and Netflix.

Production and Consumption

Most Internet pornography is produced in the San Fernando Valley in southern California, where producers can take advantage of an available pool of actors from the Los Angeles entertainment industry along with state laws that are comparatively receptive to producing pornography. The California Supreme Court decision in People v. Freeman (1988) held that a person cannot be convicted of pandering if he or she is paid for producing an entertainment product rather than providing sexual gratification to a consumer. A New York district court came to a similar decision, yet there remain significant legal risks for producing pornography in all other states.

There is evidence that a wide cross-section of adults across the United States use Internet pornography, sometimes in contrast with self-reported conservative political affiliation or religious belief. Using anonymous credit-card receipts, a nationwide study of online pornography in the United States found little variation in use across the country. Where slight variations exist, the states with residents that consume the most porn tend to be more conservative and religious, compared to those in states with lower levels of porn consumption.

Sources such as comScore report that 36 percent of Internet users visit at least one porn Website each month. There are claims that one third of Internet porn users are women. Some data show that the average age of first exposure to porn is 11 years old for boys, whereas other research claims the average age of first exposure is 14.5 years old for boys and 14.8 years old for girls.

According to Nielsen/NetRatings from 2007, approximately one third of online porn users were women. However, this figure may be artificially low and difficult to assess accurately. Data from Hustler Video indicate that female consumers make up 56 percent of the company's video sales. Digital Playground reports that in 2004, 53 percent of their consumers were women. Data collection limitations are significant: Shared computers, shared credit cards, variabilities in tracking software, self-reporting bias, and the availability of free porn that is not linked to collectible online subscription information can skew research projects that attempt to determine who is using Internet porn.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading