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Gender Role Ideology and Intimacy

Women and men relate to each other in many contexts—in family life, work and formal organizations, marriage and cohabitation, friendships, and a host of others. In all of these settings, individuals confront expectations of how they should behave and think. Although some expectations may be widely shared (e.g., calling to say thank-you after receiving a gift), others vary depending on whether you are a woman or a man. Gender role ideologies is one name sociologists have given to these sex-specific expectations. This phrase refers to a “gender role,” understood as a set of expected actions and dispositions ascribed to an individual on the basis of her or his assumed biological sex. Gender also functions as “ideology,” in the sense that there is a fervent and perhaps widespread belief in the truth of the expected roles. Thus, gender role ideologies may be deeply held, and not easily relinquished; they weigh upon all individuals to varying degrees.

This entry addresses the place of gender role ideologies in past and present-day heterosexual romantic relationships. Romantic relationships (e.g., married and, more recently, cohabiting) have provided fertile ground for enacting gender role ideologies. These ideologies guide individuals' answers to many practical questions arising in everyday life, and especially in romantic relationships. Will women or men perform housework? Are men or women more emotionally attached to romantic relationships? How much time should be spent together and apart? If there are children, who will work, and who will stay at home? And although these questions continue in their importance, recent social developments also present new questions for women and men to work through, and the possibility for new, more egalitarian gender role ideologies. In part, this potential for new gender role ideologies is linked to a “culture of intimacy,” a concept that has been central to discussions of heterosexual relationships for the past 25 to 30 years.

The following section reviews past gender role ideologies, highlighting the social conditions that accompanied particular beliefs about women and men. Next, the entry provides a summary of how an emergent “culture of intimacy” organizes contemporary heterosexual relationships. The final section assesses the status of gender role ideologies as they exist in romantic relationships enmeshed in today's culture of intimacy.

Gender Role Ideologies: Then and Now

The period stretching from the late 1800s to the 1950s may be aptly termed America's heyday of gender role ideologies. During that time, many of the gendered expectations society has placed on women and men were solidified. As capitalist production diminished the economic role of women, women's primary responsibility by the latter days of the 19th century became more and more closely associated with the sphere of family relations. Middle-class American women were swept up in a “cult of domesticity,” allying women with the caring and nurturing demands of home-life, and leaving men to dominate the rationalized and independent worlds of work and politics. Though challenged by women's entry into the paid workforce after the first and second world wars, a woman's social place during this long period was largely understood as in the home, her personality being warm, affectionate, and accommodating. In comparison, men were assigned roles as uncommunicative and unyielding economic providers. These gender roles enjoyed hegemonic status, largely unchallenged even by early-20th-century women's movements (e.g., for the right to vote).

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