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Despite escalating costs of fuel (gas prices nearly doubled in the first decade of the 21st century), the American transportation network is still defined largely by vehicular travel, and that travel system only works when vehicles are reliable and able to run. In a country with more than 250 million vehicles that travel on more than 4 million miles of roads, the possibility for unanticipated engine failure or catastrophic breakdowns along busy highways or in remote or unfamiliar areas exponentially increases. Given that current American Automobile Association (AAA) data suggest that car owners are now more likely to hold on to older cars in the face of economic uncertainties (the average age of on-road vehicles in the United States is just over 11 years), vehicular breakdowns have become a significant concern and have occasioned, in the era of wireless communication, a wide range of cutting-edge, 24/7 roadside assistance programs designed to not only provide vehicle owners with speedy and reliable repair service but also help maintain unimpeded traffic flow critical to the nation's massive highway system.

The principle behind roadside assistance programs is simple—most car failures are caused by basic problems, many of them the consequence of bad luck or simple carelessness. These programs can be traced to the early 20th century. During the initial automobile craze, car owners, then relatively few, made up a kind of exclusive club in cities. There were few garages and even fewer mechanics. Car owners were often the best equipped to address car problems. As a consequence, they would maintain unofficial networks of close communication neighborhood to neighborhood (long-distance driving was still impractical). Owners would know each other and, should they be near a telephone, could summon help when their cars would suddenly stop or overheat or tires would blow out or if they simply got lost.

Postwar Growth

After World War II, as part of the massive suburban expansion when car usage spiked sharply, suburban commutes as well as interstate and even cross-country travel became the norm. Roadside assistance programs evolved to meet that challenge. But the operating concept of such programs was still simple enough: if the car problem was basic, get the car back on the road; if that was not possible, tow the car to the nearest available garage.

Rather than relying on informal Good Samaritan groups among a small coterie of car aficionados, now major companies, most prominently motor clubs/travel agencies such as AAA and insurance companies (most notably, in the beginning, Allstate) developed programs for which car owners could pay a set annual fee to insure that, in the event of any number of relatively minor roadside problems, assistance could be arranged quickly and safely. To accommodate the services, these same companies pioneered placing emergency call boxes every few miles along the most heavily traveled roads.

Roadside assistance programs were never designed as part of any post-accident response, nor to assist in the event of medical emergencies involving the driver or passengers. Rather, they dealt with a range of vehicular problems. As these programs developed, the kinds of problems covered grew as companies vied for the steadily increasing market of vehicle owners during the 1960s when America's love of the automobile flourished in the age of cheap gas. Although initially most roadside assistance programs simply provided help for motorists stranded with a dead battery or a flat tire, over time the programs also offered services for cars that had run out of gas (delivering up to three gallons) and/or engines that needed critical engine coolants or motor oil.

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