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Prohibition, the legal ban on the manufacture, sale, and trafficking of alcohol from 1920 to 1933, has been referred to as both the Great Experiment and a great failure. For some, Prohibition was an effort to try to solve social and economic problems through the elimination of alcoholic beverages, while others viewed Prohibition as an effort to legally mandate a narrow version of morality. From a deviance perspective, the case of Prohibition is helpful for understanding how battles over the regulation of behavior often mask much larger social issues. Prohibition can be viewed as a landscape for battles over what it meant to be American in the wake of industrialization. The discussion that follows will show how a movement among white rural women to encourage men to temper their own alcohol consumption eventually became a national movement to amend the Constitution only to be overturned 13 years later. These changes are mapped onto larger changes in the U.S. population through immigration and urbanization.

Temperance Movements

Americans drank alcohol routinely in the first half of the 19th century. Beer and whiskey offered a cheap and widely available alternative to unsafe water, and men, women, and children drank alcohol with their breakfast, lunch, and dinner. Laborers and farmworkers took regular breaks to drink a bit during the day. And alcohol flowed freely at celebrations and gatherings. Alcohol was plentiful, but social norms prohibited people from appearing drunk in public, so the extent of drinking problems is unknown.

During the religious revival of the mid-19th century known as the Great Awakening, the first temperance movements in the United States focused on convincing people to moderate their own drinking. Temperance societies spread across the United States and the goal of these societies shifted from moderation to complete abstinence. In 1840, six men met to form the first Washingtonian Society, an organization in which men gathered to tell their own stories of drunkenness, to find support from others, and to sign a pledge promising total abstinence. Women formed auxiliary societies and engaged in some of the earliest women's political activism. Leaders like Susan B. Anthony and Elizabeth Cady Stanton linked temperance with women's suffrage and antislavery movements. And by 1851, the teetotalers achieved a clear win in the declaration of Maine as a dry state. However, the start of the Civil War in 1861 took attention away from the temperance cause, and the movement went dormant for several decades.

Following the close of the Civil War, new immigrant groups from southern and central Europe began moving to U.S. cities, bringing with them new drinking habits. Similarly, working-class men began moving to cities to work in factories. As city populations swelled, the saloon emerged as an important social and political space for immigrant and working-class men. In the saloon, men could escape the workday and a crowded home. They could meet with veterans, unions, and immigrant societies. They could network to find jobs, learn English, and even cast a ballot for elections. Also, saloons often offered opportunities for vice, such as prostitution and gambling.

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