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There are two goals for academia: research and education. Professors are employed to continue exploration in their fields so that they can provide continual contributions to the world's understanding of the particular discipline. Simultaneously, professors are asked to share with students their knowledge of their specialty and their understanding of how to contribute to the discipline, regardless of whether the students are planning to make a career within that field or to take that knowledge and apply it to another. If that were the extent of academia, only positive deviance would occur, usually when educational tradition is altered for the greater good of the institution. There would be little occurrence of negative deviance because deviant behavior would have no productive value. Unfortunately, to create a scholastic institution to accomplish these goals, additional factors are required to maintain the long-term viability for the institution. Universities need to raise operating funds. Faculty members need to verify the ability of their colleagues to perform research and contribute. Students at all levels, who recognize that their future welfare depends on successful completion of the institution's education, must excel and continue to improve in an increasingly competitive environment lest they find themselves banished from the institution. These conditions lead to situations where motivation for negative deviant behavior can find a purchase. The most common negative issues are falsified research, unethical experimentation, abuse of power, and cheating, which includes plagiarism.

Falsified Research

In recent history, there have been several high-profile instances of falsified research. Three examples include a physicist who doctored data to claim discovery of several heavy elements on the periodic table, a geneticist who falsified evidence on cloning a human embryo, and a biologist who fabricated research attempting to link a vaccine to autism and bowel disease. This last case of fraud was an elaborate hoax so that the scientist and a lawyer could file a lawsuit against the manufacturers of the vaccine. An unfortunate latent effect of this fraud is that there is a persistent rumor among laypersons that vaccines are harmful. While the vaccine fraud was a simple case of greed, most instances of fraudulent research are motivated by the researcher's desire to find acceptance or even praise from peers. It is important to note that much is riding on the performance of the researcher. To receive a promotion or to retain his or her position at an institution, the researcher must publish peer-reviewed articles or books describing the results of his or her investigations. Publications over a period of several years are essential to receive tenure, an academic form of guaranteed employment. A new faculty member may be given a certain amount of research funds and equipment on his or her initial hire. However, additional funds must come from grants from various public and private organizations. Winning these grants will often depend on the previous success of the researcher. In essence, receiving the tools to help generate successful research, in turn, significantly depends on prior successful research. It can be frustratingly difficult to break into this cycle. Hence, the pressure to perform valuable research is obviously quite intense. This pressure, combined with the fact that research is often performed with a great deal of autonomy, can unfortunately create a strong motivation for falsifying data.

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