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Nation Building
Nation building may be best understood as a sociopolitical communication process that focuses on the creation and maintenance of relationships at various levels of society. If nation building is viewed as a relationship-building function, then public relations theory and practice help explain and describe public-centered nation-building practices. Nation building describes “institution building,” which necessitates interactions between citizens and between the state and other nations.
Leaders in almost every nation of the world are engaged in some form of nation building. In Asia and Africa, leaders of multiethnic nations use nation-building strategies to create national identities and build national unity. In Western Europe, nations employ nation-building strategies to create unified and cohesive national images for citizens and external publics.
Historical Roots of Nation Building
The term nation building appeared in the political science literature in the 1950s as many nations were emerging from colonialism. The term was generally associated with building political institutions in a newly formed (or transformed) state. Nation building creates institutions that mediate the infrastructure demands of citizens for roads, schools, fire protection, and personal safety, with the political capabilities of the government. The creation of institutions such as political parties, nonpartisan professional organizations, and nongovernmental organizations supportive of effective government is essential for nation building.
Other less tangible conditions are necessary for a nation to grow and function. For instance, national identity and national unity are integral parts of the process. They are created through strategic communication, which fosters the creation of shared national symbols. A rhetorical national identity strategy can be defined as the conscious identification of a group of people with shared national goals. People often have many different identities—religious, ethnic, professional—that define who they are and what values they hold. Efforts to build national identity seek to create a loyalty to the nation that supersedes local or ethnic loyalties and helps a nation to maximize its development potential.
Communication campaigns create national identities that allow a nation's people to think and act together. Mediated communication channels act as relationship-building tools that bring citizens together and, in times of crisis or threats, can help to unify them. A national identity is a prerequisite to national unity and, therefore, must be part of the initial stages of nation building.
National unity refers to orientations about events and institutions that bring people together and enable them to cooperate to achieve national goals. National unity often appears when there is some kind of threat to a people who share common identifications. It creates a common ground that facilitates cooperative efforts for the benefit of the state. Creating and maintaining national unity is difficult in culturally diverse states where citizens do not already share a national vision or have common enemies and goals.
Examples of events in the United States that work to create shared identities and national unity include the following: Thanksgiving celebrations; remembrance ceremonies and holidays for war veterans; and public events of mourning such as what occurred as a result of the attacks on September 11, 2001, in which terrorists hijacked four planes, crashing two into the World Trade Center, one into the Pentagon, and one into field in Pennsylvania. Every nation enacts ceremonies to celebrate religious, cultural, and social institutions as a means of building national unity.
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- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Nation Building
- Africa, Practice of Public Relations in
- Australia and New Zealand, Practice of Public Relations in
- Brazil, Practice of Public Relations in
- Canada, Practice of Public Relations in
- China, Hong Kong, and Taiwan, Practice of Public Relations in
- Eastern Europe, Practice of Public Relations in
- Europe, Practice of Public Relations in
- European Association of Communication Directors
- Germany, Practice of Public Relations in
- Giving, Donations, and Globalism
- Global Alliance for Public Relations and Communication Management
- Globalization and Public Relations
- Globalize
- India, Practice of Public Relations in
- Institute for Public Relations
- International Public Relations Association
- Israel, Practice of Public Relations in
- Korea, Practice of Public Relations in
- Latin America, Practice of Public Relations in
- Nation Branding
- South Africa, Practice of Public Relations in
- Spain, Practice of Public Relations in
- Sustainability as a Global Challenge
- Sweden, Practice of Public Relations in
- United Kingdom, Practice of Public Relations in
- Groups
- History
- Cutlip, Scott M.
- Evolution of Publicity Agencies
- Fleischman, Doris Elsa
- Four-Minute Men
- Hammond, George
- Harlow, Rex
- Hill, John Wiley
- Histories of Public Relations
- Industrial Barons (of the 1870s-1920s)
- Lucky Strike Green Campaign
- Muckrakers (and the Age of Progressivism)
- Nineteenth-Century Trends in Public Relations
- Page, Arthur W.
- Plank, Betsy
- Propaganda
- Public Relations Education, History of
- Railroad Industry in the 19th Century
- Regulated Monopolies
- Tallents, Sir Stephen
- Twentieth-Century Trends and Innovations in Public Relations
- Vail, Theodore Newton
- Jargon
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- Issues Management
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- Mutually Beneficial Relationship
- New Business Development
- Nongovernmental Organizations (NGOs)
- Nonprofit Organizations
- Objectives
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- Program/Action Plans
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- Reputation
- Reputation Management
- Return on Investment
- Speakers Bureaus
- Sports Public Relations
- Stewardship of Large Organizations
- Strategic Business Planning
- Terrorism and Public Relations
- Transparency
- Zones of Meaning
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- Media
- New Media
- Aggregator News Search
- App
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- Knowledge Networks
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- Photosharing
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- Eastern Europe, Practice of Public Relations in
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- Evolution of Publicity Agencies
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- Africa, Practice of Public Relations in
- Alumni Relations
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- Canada, Practice of Public Relations in
- Client-Agency Relationships
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- Europe, Practice of Public Relations in
- Follower/Member Newsletter
- Giving, Donations, and Globalism
- Global Alliance for Public Relations and Communication Management
- Globalization and Public Relations
- Globalize
- Institute for Public Relations
- International Public Relations Association
- Labor Union Public Relations
- Latin America, Public Relations Practice in
- Managing the Corporate Public Relations Department
- Minorities in Public Relations
- Nation Branding
- Nation Building
- National Black Public Relations Society
- Online Public Relations
- Postcolonialism Theory and Public Relations
- Public Relations
- Public Relations Society of America
- Public Relations Student Society of America
- South Africa, Practice of Public Relations in
- Spain, Practice of Public Relations in
- Sustainability as a Global Challenge
- Sweden, Practice of Public Relations in
- Travel and Tourism Public Relations
- United Kingdom, Practice of Public Relations in
- United States Government and Public Relations
- Voter and Constituent Relations
- Warfare and Public Relations
- Research and Analysis
- Analytics
- Audience Monitoring
- Benchmarking
- Case Study
- Clip (News Clip) and Clipping Services
- Communication Audit and Auditing
- Content Analysis
- Demographics
- Evaluative Research
- Experiment/Experimental Methods
- Focus Group
- Formative Research
- Gantt Chart
- Gross Impressions
- Interview as a Research Tool
- Mean and Median
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- Reliability
- Research Goals
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- Situation Analysis
- Statistical Analysis
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- Risk Communication and Management
- Efficacy/Self-Efficacy
- Catalytic Model of Issues Management
- CAUSE Model of Risk Communication
- Citizens Advisory Committees/Panels
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- Emergency Management
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- Precautionary Principle
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- Theories and Models
- Persuasion Theory
- Accommodation: Contingency Theory
- Advocacy
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- Anthropology and Public Relations
- Apologia Theory
- Archetypes and Rhetorical Theory
- Attribution Theory
- Barcelona Principles
- Bourdieu, Pierre, and Public Relations
- Chaos and Complexity Theory
- Circuit of Culture
- Civil Society
- Client-Agency Relationships
- Co-Creation of Meaning Theory
- Co-Orientation Theory
- Communitarianism
- Communitas/Corporatas
- Community and Community Building
- Conflict Resolution
- Constitutive Theory of Language
- Consumer/Customer Relations
- Contingency Theory
- Control
- Convergence and Public Relations
- Credibility
- Critical Discourse Analysis
- Critical Race Theory
- Critical Theory
- Cultural Flows and Public Relations
- Cultural Intelligence
- Cultural Topoi
- Culture
- Decision Theory
- Deliberative Democracy
- Dialogue
- Diffusion of Innovations Theory
- Discourse Theory and Analysis
- Diversity: Audiences
- Diversity: Public Relations Profession
- Dramatism and Dramatism Theory
- Ecology and Public Relations
- Empire, Public Relations and
- Encroachment in Public Relations
- Engagement (Stakeholders)
- Enlightenment and Modernity
- Ethnography of Public Relations
- European Communication Monitor
- European Social Theory and Public Relations
- Excellence Theory
- External Organizational Rhetoric
- Feminization Theory
- Field Theory
- Foucault, Michel, and Public Relations
- Framing Theory
- Fully Functioning Society Theory
- Futurism and Trend Analysis
- Game Theory
- Gender and Public Relations
- Geodemographics
- Habermas, Jürgen, on Public Relations
- Identity Theory
- Ideographs and Rhetorical Theory
- Impression Management Theory
- Information
- Information Integration Theory
- Intercultural Communication Theory
- Internet Contagion Theory
- Interpersonal Communication Theory
- Involvement
- Leadership and Public Relations
- Learning Theory
- Lesbian, Gay, Bisexual, and Transgender Practitioners/Publics and Public Relations
- Marketplace of Ideas
- Media Culture and Public Relations
- Modernity and Late Modernity
- Motivation Theory
- Narrative Theory
- Neo-Institutional Theory
- Network Theory
- Paradox of the Positive/Negative
- Perspectivism Theory
- Political Economy and Public Relations
- Postcolonialism Theory and Public Relations
- Postmodern Public Relations
- Power Resource Management Theory
- Power, as Functions and Structures
- Power, as Social Construction
- Power, Discursive
- Power, Symbolic
- Power/Knowledge and Public Relations
- Psychological Processing
- Public Diplomacy
- Public Sphere (Öffentlichkeit)
- Public Sphere Discourse
- Race and Public Relations
- Reflective Management
- Reinforcement Theory
- Relationship Management Theory
- Resource Dependency Theory
- Rhetorical Arena (Crisis Theory)
- Rules Theory
- Situational Theory of Problem Solving
- Situational Theory of Publics
- Social Capital
- Social Construction of Reality Theory
- Social Exchange Theory
- Social Learning Theory
- Socialization Theory
- Socioculture and Public Relations
- Spiral of Silence Theory
- Stakeholder Theory
- Stakes
- Strategic Silence
- Subjective Expected Utilities Theory
- Symbolic Interactionism Theory
- Systems Theory
- The Subaltern and Public Relations
- Theory of Reasoned Action
- Theory-Based Practice
- Third Culture Public Relations Practitioner
- Transtheoretical Model of Behavior Change
- Two-Step Flow Theory
- Uncertainty
- Uncertainty Reduction Theory
- Uses and Gratifications Theory
- Appendices
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