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Moral development describes the strata through which human beings progress in their understanding and their reasoning of whether actions are right or wrong. As we age, our understanding of moral behavior and the reasons for acting morally increase in depth and complexity in a predictable manner. At some point in early to middle adulthood, that growth slows or stops for most individuals. Most people then operate on a primary level of moral development but might advance or regress to another level situationally. Lawrence Kohlberg (1927–1987) was an eminent American psychologist who studied moral development and explicated predictable levels of moral development. Kohlberg's levels are excellent classification devices, but are understood as theoretical models, or simplifications, of a complex interplay of many variables that describe moral conscience and deliberation. Kohlberg's work helps us comprehend ethics in both theory and practice, and its application to public relations.

Kohlberg's empirical studies on moral development spanned decades and examined the moral decision making of young children through older adults. His research incorporated factors such as socialization and cultural norms, but it concentrated on identifying the moral reasoning that accounted for individuals’ choices. His research resulted in three major levels of moral development, each subdivided into two developmental stages. The first level of moral development is preconventional, the second level is conventional, and the third level is postconventional or autonomous.

Preconventional Level

In the preconventional level of moral development, Level I, Kohlberg addressed the learning of infants and children who are not yet moral. In the first stage of Level I, the infant or child reacts to punishment. The child does not have the reasoning ability to understand why not to do something, but reacts instead to avoid the punishment that comes along with undertaking an action. In this way, the child seeks only to avoid negative repercussions of behavior rather than to act morally.

In the second stage of Level I, this understanding is coupled with the desire to earn praise and receive rewards for behavior. The child undertakes an action in order to receive positive reinforcement (praise and rewards) rather than because of an understanding of the nature of the action itself as good. Through this process, children are socialized into learning the norms of behavior. However, they have not yet developed a sense of morality in understanding that certain actions are morally worthy and others are morally unacceptable. Nor have they developed the analytical reasoning ability required for a higher level moral analysis of behavior. In both stages of the preconventional level, children are simply pursuing self-interest through avoiding punishment or seeking reward.

Conventional Level

Level II is defined as the conventional level of moral development. In the conventional level, moral agents make decisions based on conformity to expected roles and norms of behavior. Most adults operate at the conventional level of moral development and generally accept its tenets without questioning their validity. The first stage of Level II was termed by Kohlberg “good boy/nice girl morality,” in which the moral agent is motivated to act through role conformity. The socialization process allows us to understand how a “good boy or nice girl” is supposed to act. The pressure to conform to the role of a good girl or nice boy is strong and leads the decision maker to desire actions that are socially acceptable, meaning that others find those decisions morally permissible. For instance, a high school student might undertake the philanthropic activities of peer and referent groups in order to be perceived as “well-rounded.” In the first stage of Level II, the person reacts to the expectations of peers and parents as primary agents of socialization.

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