Entry
Reader's guide
Entries A-Z
Subject index
Lobbying
Lobbying is the process of supporting issues and mobilizing individuals to effect public policy change. The goal of most lobbying is the legislative institutionalization of change. Any attempt to influence specific legislation counts as lobbying. Although some may perceive any reference to lobbying as pejorative, to many it represents the fundamental right of free speech guaranteed by the First Amendment of the U.S. Constitution.
Lobbying is classified by the Internal Revenue Service (IRS) at one of two levels: direct lobbying or indirect lobbying. The IRS distinguishes between direct and indirect lobbying based on one main criterion—whether or not there is a call to action.
Direct lobbying involves a call to action linked to specific legislation. It often involves paid individuals engaging in a direct, formal communicative process with key officials and legislators. The Lobbying Disclosure Act of 1995, interpreted by Jack Maskell in 2007 in a Congressional Research Service (CRS) Report for Congress, recognizes two kinds of direct lobbyists: “(1) ‘in house’ lobbyists of an organization or business—employees of that organization or business who are compensated, at least in part, to lobby on its behalf; and (2) ‘outside’ lobbyists—members of a lobbying firm, partnership, or sole proprietorship that engage in lobbying for ‘outside’ clients” (p. 5). The 2007 Honest Leadership and Open Government Act amended the Lobbying Disclosure Act “to provide, among other changes to federal law and House and Senate, additional and more frequent disclosure of lobbying contacts and activities” (Straus, 2011, p. 1).
Any employed individual whose direct lobbying responsibilities constitute 20% or more of his or her time over a six-month period is considered a lobbyist for that organization. A business or organization assigning lobbying duties to an employee, thus making that individual a “paid” lobbyist, must register and identify that individual with the Secretary of the Senate and the Clerk of the House. An outside lobbyist must be registered and identified by the lobbyist firm for each client firm, “identifying such things as the lobbyist, the client and the issues” (Maskell, 2007, p. 5). Exceptions to registration rules are made only on the amount of expenditure.
Individuals working as lobbyists must register within 45 days from employment or from making requisite contacts, whichever is earlier. On another level, if an individual lobbies for or on behalf of a foreign government, a foreign political party, or any other foreign entity, the Foreign Agents Registration Act must be followed as amended by the Lobbying Disclosure Act of 1995. In selecting paid lobbyists, it is important to note the restrictions placed on previous employees of the federal government. In what is known as the “revolving door” conflict of interest, the Act places a “cooling off” period on many former employees extending for one year after they leave their positions. This means these individuals cannot accept employment to lobby any part of the federal government, including members of Congress, for one year after leaving their governmental positions.
Indirect lobbying does not involve a call to action and is sometimes known as grassroots lobbying or grassroots activism. Indirect lobbying does not require registration with the Secretary of the Senate and the Clerk of the House, as it generally involves nonpaid laypersons coming together and engaging in public relations activities in an effort to politicize an issue or promote an agenda. The mode of contact between grassroots activists and key officials and legislators is almost always mediated. The mediation occurs in various forms: social media campaigns; pseudoevents staged for the purpose of generating the attention of television, radio, or print outlets; letter writing, either through the United States Postal Service or over electronic mail; town hall meetings and rallies; and telephone calling, petition signing, and the like. It is important to note that indirect lobbying may be facilitated by laypersons themselves or sponsoring organizations. It is also important to note that under the IRS guidelines even what may be considered initially as indirect lobbying may truly be direct lobbying if a call to action is included.
...
- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Nation Building
- Africa, Practice of Public Relations in
- Australia and New Zealand, Practice of Public Relations in
- Brazil, Practice of Public Relations in
- Canada, Practice of Public Relations in
- China, Hong Kong, and Taiwan, Practice of Public Relations in
- Eastern Europe, Practice of Public Relations in
- Europe, Practice of Public Relations in
- European Association of Communication Directors
- Germany, Practice of Public Relations in
- Giving, Donations, and Globalism
- Global Alliance for Public Relations and Communication Management
- Globalization and Public Relations
- Globalize
- India, Practice of Public Relations in
- Institute for Public Relations
- International Public Relations Association
- Israel, Practice of Public Relations in
- Korea, Practice of Public Relations in
- Latin America, Practice of Public Relations in
- Nation Branding
- South Africa, Practice of Public Relations in
- Spain, Practice of Public Relations in
- Sustainability as a Global Challenge
- Sweden, Practice of Public Relations in
- United Kingdom, Practice of Public Relations in
- Groups
- History
- Cutlip, Scott M.
- Evolution of Publicity Agencies
- Fleischman, Doris Elsa
- Four-Minute Men
- Hammond, George
- Harlow, Rex
- Hill, John Wiley
- Histories of Public Relations
- Industrial Barons (of the 1870s-1920s)
- Lucky Strike Green Campaign
- Muckrakers (and the Age of Progressivism)
- Nineteenth-Century Trends in Public Relations
- Page, Arthur W.
- Plank, Betsy
- Propaganda
- Public Relations Education, History of
- Railroad Industry in the 19th Century
- Regulated Monopolies
- Tallents, Sir Stephen
- Twentieth-Century Trends and Innovations in Public Relations
- Vail, Theodore Newton
- Jargon
- Entertainment Industry Publicity/Promotion
- Risk Communication
- Account Executive
- Account Manager/Account Management
- Accreditation
- Actuality
- Advance
- Annual Reports
- AP Style
- APR
- Association for Women in Communication
- Backgrounder
- Beat
- Benchmarking
- Best Practices
- Bill Stuffer
- Bio
- Boxed Print
- Bridge
- Brochure
- Byline
- Campaign
- Caption/Cutline
- Chat
- Circulation
- Client
- Co-Optation
- Collateral
- Commodifying Information
- Community Reports
- Composing/Composition
- Copy
- Copyright
- Corporate Branding
- Counseling
- Credits
- Culture
- De-Positioning
- Deadline
- Differentiation
- Direct Mail/Direct Email
- Doublespeak
- Editing
- Editorial
- Employee Communication
- Endorsement
- Environmental Scanning
- Event Management
- External Publications
- Fact Sheet
- FAQs
- Feature
- Flack
- Flame
- Flier
- Font
- Frame
- Freelance Writers
- Functions of Public Relations
- Fundraising
- Ghostwriting
- Goals
- Goodwill
- Government Public Relations
- Government Relations
- Graphics
- Hearing
- Hold and Hold for Release
- Home Page
- Hotline
- Human Interest
- Hype
- Identification
- Image
- Impressions
- Infomercial
- Internal Communication
- Internship
- Interview as a Communication Tool
- Investor Relations
- Issues Management
- Layout
- Legitimacy and Legitimacy Gap
- Lobbying
- Localize
- Logo
- Material Information
- Media Calls
- Media Conferences
- Media Effects
- Media Relations
- Media Release
- Mentoring
- Military Public Relations
- Mission and Vision Statements
- Multimedia
- Mutually Beneficial Relationship
- New Business Development
- News Services
- News Story
- News/Newsworthy
- Newsletter
- Nongovernmental Organizations (NGOs)
- Nonprofit Organizations
- Objectives
- Op-Ed
- Openness
- Opportunity and Threat
- Organizational Identity and Persona
- Pamphlet
- Parent/Student Newsletter
- Perjury
- Philanthropy
- Photo-Op
- Photosharing
- Pitch Letter
- Political Public Relations
- Political Speech
- Portfolio
- Position and Positioning
- Practice
- Presidential Press Secretaries
- Press Agentry
- Press Kit
- Privatizing Public Opinion (and “Publictizing” Private Opinion)
- Proactivity and Reactivity
- Program/Action Plans
- Promotion
- Propaganda
- Public Affairs
- Public Interest
- Public Opinion and Opinion Leaders
- Public Policy Planning
- Public Relations Agency
- Public Sector
- Public Service Announcements
- Publicist
- Publicity
- Publics
- Puffery
- Pyramid Style
- Religious Organizations and Public Relations
- Reputation Management
- Return on Investment
- Sampling
- Sandbagging
- Scales
- Search Engine
- Segmentation of Publics
- Social Media Press Release
- Society
- Sound Bite
- Speakers Bureaus
- Speechwriting
- Spin
- Sports Public Relations
- Stewardship of Large Organizations
- Straight News
- Strain
- Strategies
- Stylebook
- Survey
- Symmetry
- Tactics
- Tagline
- Target
- Terrorism and Public Relations
- Third-Party Endorsement
- Trade Associations
- Transparency
- Wire Service
- Writing
- Zones of Meaning
- Law
- Management
- Catalytic Model of Issues Management
- Chase Model of Issue Management
- Communication Management
- Discrimination in Public Relations
- Employee Communication
- Executive Management
- Goals
- Government Public Relations
- Government Relations
- Internal Communication
- Investor Relations
- Issue Management Council
- Issues Management
- Management Theory
- Market Share
- Matrixing/Matrix Management
- Military Public Relations
- Mutually Beneficial Relationship
- New Business Development
- Nongovernmental Organizations (NGOs)
- Nonprofit Organizations
- Objectives
- Organizational Identity and Persona
- PERT Chart
- Political Public Relations
- Presidential Press Secretaries
- Professional and Professionalism
- Professional Project of Public Relations
- Professionalism in Public Relations
- Program/Action Plans
- Public Policy Planning
- Public Relations Agency
- Public Relations Department
- Publicly Held Companies
- Reflective Management
- Relationship Management Theory
- Religious Organizations and Public Relations
- Reputation
- Reputation Management
- Return on Investment
- Speakers Bureaus
- Sports Public Relations
- Stewardship of Large Organizations
- Strategic Business Planning
- Terrorism and Public Relations
- Transparency
- Zones of Meaning
- Marketing Communication and Advertising
- Media
- New Media
- Aggregator News Search
- App
- Astroturfing
- Authenticity on Social Media
- Black/Dark Websites
- Blogs, Vlogs, and Microblogs
- Chat
- Citizen Journalism/Reporting
- Content Aggregation
- Crowdsourcing
- Discursive Technology
- Flogging
- Forum, Online
- Gaming/Playspace/Social Gaming
- Infographics
- Information Retrieval System
- Interactivity (Audience)
- Knowledge Networks
- Media Fragmentation
- Memes
- Mobile Technology and Public Relations
- Photosharing
- Podcasts/Audio Sharing
- Really Simple Syndication
- Search Engine Optimization
- Short Message Service
- Social Media
- Social Network Analysis
- Social Networking
- Social Networks/Niche Networks
- Sockpuppet
- Trolling
- Video News Release
- Virtual World Sites
- Web 2.0
- Web Traffic
- Wiki
- News
- Organizations
- Activism
- Association for Women in Communication
- Business Wire
- Clip (News Clip) and Clipping Services
- Committee on Public Information
- Eastern Europe, Practice of Public Relations in
- EDGAR Online
- Editor and Publisher
- European Public Relations Education and Research Society
- Evolution of Publicity Agencies
- Front Groups
- Institute for Public Relations
- International Association of Business Communicators
- International Public Relations Association
- Issue Management Council
- National Black Public Relations Society
- National Investor Relations Institute
- News Services
- Public Relations Society of America
- Public Relations Student Society of America
- Securities and Exchange Commission
- Practitioners
- Relations
- Africa, Practice of Public Relations in
- Alumni Relations
- Annual Reports
- Australia and New Zealand, Practice of Public Relations in
- Canada, Practice of Public Relations in
- Client-Agency Relationships
- College and University Public Relations
- Community Relations
- Consumer/Customer Relations
- Europe, Practice of Public Relations in
- Follower/Member Newsletter
- Giving, Donations, and Globalism
- Global Alliance for Public Relations and Communication Management
- Globalization and Public Relations
- Globalize
- Institute for Public Relations
- International Public Relations Association
- Labor Union Public Relations
- Latin America, Public Relations Practice in
- Managing the Corporate Public Relations Department
- Minorities in Public Relations
- Nation Branding
- Nation Building
- National Black Public Relations Society
- Online Public Relations
- Postcolonialism Theory and Public Relations
- Public Relations
- Public Relations Society of America
- Public Relations Student Society of America
- South Africa, Practice of Public Relations in
- Spain, Practice of Public Relations in
- Sustainability as a Global Challenge
- Sweden, Practice of Public Relations in
- Travel and Tourism Public Relations
- United Kingdom, Practice of Public Relations in
- United States Government and Public Relations
- Voter and Constituent Relations
- Warfare and Public Relations
- Research and Analysis
- Analytics
- Audience Monitoring
- Benchmarking
- Case Study
- Clip (News Clip) and Clipping Services
- Communication Audit and Auditing
- Content Analysis
- Demographics
- Evaluative Research
- Experiment/Experimental Methods
- Focus Group
- Formative Research
- Gantt Chart
- Gross Impressions
- Interview as a Research Tool
- Mean and Median
- Measuring/Measures
- Process Research
- Psychographics
- Public Relations Field Dynamics
- Public Relations Research
- Qualitative Research
- Quantitative Research
- Reliability
- Research Goals
- Research Objectives
- Situation Analysis
- Statistical Analysis
- Validity
- Risk Communication and Management
- Efficacy/Self-Efficacy
- Catalytic Model of Issues Management
- CAUSE Model of Risk Communication
- Citizens Advisory Committees/Panels
- Coalition Building
- Collaborative Decision Making
- Cultural Theory of Risk Communication
- Emergency Management
- Extended Parallel Process Model of Risk Communication
- Infrastructural Risk Communication
- Mental Models Approach to Risk Communication
- Precautionary Principle
- Public Health Campaign
- Resilient Communities
- Right to Know
- Risk Perception
- Risk Society
- Social Amplification of Risk
- Theories and Models
- Persuasion Theory
- Accommodation: Contingency Theory
- Advocacy
- Agenda-Setting Theory
- Anthropology and Public Relations
- Apologia Theory
- Archetypes and Rhetorical Theory
- Attribution Theory
- Barcelona Principles
- Bourdieu, Pierre, and Public Relations
- Chaos and Complexity Theory
- Circuit of Culture
- Civil Society
- Client-Agency Relationships
- Co-Creation of Meaning Theory
- Co-Orientation Theory
- Communitarianism
- Communitas/Corporatas
- Community and Community Building
- Conflict Resolution
- Constitutive Theory of Language
- Consumer/Customer Relations
- Contingency Theory
- Control
- Convergence and Public Relations
- Credibility
- Critical Discourse Analysis
- Critical Race Theory
- Critical Theory
- Cultural Flows and Public Relations
- Cultural Intelligence
- Cultural Topoi
- Culture
- Decision Theory
- Deliberative Democracy
- Dialogue
- Diffusion of Innovations Theory
- Discourse Theory and Analysis
- Diversity: Audiences
- Diversity: Public Relations Profession
- Dramatism and Dramatism Theory
- Ecology and Public Relations
- Empire, Public Relations and
- Encroachment in Public Relations
- Engagement (Stakeholders)
- Enlightenment and Modernity
- Ethnography of Public Relations
- European Communication Monitor
- European Social Theory and Public Relations
- Excellence Theory
- External Organizational Rhetoric
- Feminization Theory
- Field Theory
- Foucault, Michel, and Public Relations
- Framing Theory
- Fully Functioning Society Theory
- Futurism and Trend Analysis
- Game Theory
- Gender and Public Relations
- Geodemographics
- Habermas, Jürgen, on Public Relations
- Identity Theory
- Ideographs and Rhetorical Theory
- Impression Management Theory
- Information
- Information Integration Theory
- Intercultural Communication Theory
- Internet Contagion Theory
- Interpersonal Communication Theory
- Involvement
- Leadership and Public Relations
- Learning Theory
- Lesbian, Gay, Bisexual, and Transgender Practitioners/Publics and Public Relations
- Marketplace of Ideas
- Media Culture and Public Relations
- Modernity and Late Modernity
- Motivation Theory
- Narrative Theory
- Neo-Institutional Theory
- Network Theory
- Paradox of the Positive/Negative
- Perspectivism Theory
- Political Economy and Public Relations
- Postcolonialism Theory and Public Relations
- Postmodern Public Relations
- Power Resource Management Theory
- Power, as Functions and Structures
- Power, as Social Construction
- Power, Discursive
- Power, Symbolic
- Power/Knowledge and Public Relations
- Psychological Processing
- Public Diplomacy
- Public Sphere (Öffentlichkeit)
- Public Sphere Discourse
- Race and Public Relations
- Reflective Management
- Reinforcement Theory
- Relationship Management Theory
- Resource Dependency Theory
- Rhetorical Arena (Crisis Theory)
- Rules Theory
- Situational Theory of Problem Solving
- Situational Theory of Publics
- Social Capital
- Social Construction of Reality Theory
- Social Exchange Theory
- Social Learning Theory
- Socialization Theory
- Socioculture and Public Relations
- Spiral of Silence Theory
- Stakeholder Theory
- Stakes
- Strategic Silence
- Subjective Expected Utilities Theory
- Symbolic Interactionism Theory
- Systems Theory
- The Subaltern and Public Relations
- Theory of Reasoned Action
- Theory-Based Practice
- Third Culture Public Relations Practitioner
- Transtheoretical Model of Behavior Change
- Two-Step Flow Theory
- Uncertainty
- Uncertainty Reduction Theory
- Uses and Gratifications Theory
- Appendices
- Loading...
Get a 30 day FREE TRIAL
-
Watch videos from a variety of sources bringing classroom topics to life
-
Read modern, diverse business cases
-
Explore hundreds of books and reference titles
Sage Recommends
We found other relevant content for you on other Sage platforms.
Have you created a personal profile? Login or create a profile so that you can save clips, playlists and searches