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Hill, John Wiley
John Wiley Hill (1890–1977) was the principal founder of Hill & Knowlton of New York, the largest and most successful public relations firm in history. For about 30 years after World War II, Hill & Knowlton led the industry in billings, and journalists and other public relations practitioners routinely rated it the best in the business. It was the first public relations agency to expand successfully into Europe and other international markets, while at home, by 1959 the combined sales of its clients amounted to 10% of the gross national product. Moreover, Hill's influence and that of his top executives was greater than most other public relations counselors of the time. Hill & Knowlton officers routinely attended board meetings and served as part of the management team of the agency's clients, which included the steel, tobacco, and aviation industry trade associations. Hill & Knowlton was the agency others wanted to emulate from the 1950s to the 1980s.
Birth and Education
John Hill was born on November 26, 1890, on a farm near Shelbyville, Indiana, the third of four sons born to Theophilus Wiley and Katherine (Jameson) Hill. Growing up on a failing farm, Hill graduated from the public high school in 1909. He worked for local newspapers before joining the staff of the Akron (Ohio) Press. After about two years there, Hill left to study journalism and English at Indiana University. After two brief stints in school, he quit and returned to Akron, this time to work for the Beacon-Journal. In 1913, he and a friend founded the short-lived Chicago Daily Digest; a few months after it folded, he and another friend began publishing a paper in Shelbyville. It, too, collapsed, and he moved to Cleveland to report again for the Press and then the Plain Dealer. Hill married Hildegarde Beck on June 19, 1916, in Cleveland; she was the daughter of the first conductor of that city's symphony. Hill's formal education apparently ended for lack of funds, but his entrepreneurial spirit continued to serve him well.
Early Public Relations Career
In 1920, Hill made a tentative step toward a career in public relations. He created a newsletter for local executives for the Union Trust Company in Cleveland, while also serving as financial editor for the Daily Metal Trade. This dual role led him to two important realizations: first, that many journalists were inept in reporting on financial news, and secondly, that most executives had no desire to deal with the press. In short, Hill identified a need for a “corporate publicity office,” which he opened in Cleveland in April 1927. In 1933, he invited Don Knowlton to join him, thus creating Hill & Knowlton.
People who knew Hill believed that Hill & Knowlton's Cleveland accounts, including Union Trust, Otis Steel, Standard Oil of Ohio, and Republic Steel, had a tremendous impact on Hill's way of thinking and his approach to public relations. In his later years, Hill often reminded people of a banker or a statesman, and his quiet, conservative approach seems to have developed from his association with financiers and steel magnates, many of whom hated big government and organized labor.
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- Uncertainty
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- Appendices
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