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Composing/Composition
Composition is the process of composing (creating and arranging) type for printing, that is, the letters, numerals, punctuation marks, and other symbols that are used to create written text that appears in a printed publication. Today, it includes text created on computer software and as it appears on the Internet and its World Wide Web. Type was assembled by hand for about 400 years after Johannes Gutenberg invented a printing press in about 1440 that used movable type to print ink on paper. While some 19th-century inventions preceded the typesetting machine that Ottmar Mergenthaler invented in 1886, his Linotype was the first that was suitable for commercial use.
Other metal-casting typesetting machines soon followed that also created raised (i.e., relief) metal “hot type” that was needed for letterpress printing, for example, the Intertype and the Ludlow, both of which also cast one-piece fully spaced lines; and the Monotype, which cast individual type characters in justified lines. While such innovations were a remarkable improvement over the tedious hand composition of individual type characters, the type compositors who used these typesetting machines were nevertheless laboriously slow compared to today's typesetters who simply use a computer keyboard to set type for offset lithography (planographic) printing—at the normal speed of creating any other type of document on a computer. Indeed, anyone today who does desktop publishing could be considered a type compositor, albeit one lacking in the skills the craft required in past generations of printing technology.
As opposed to the creation of cast-metal hot type, a cold-type process evolved in the mid-20th century that ranged from “strike-on” machines that were similar to electric typewriters of that era, which evolved into the far more sophisticated photocomposition machines that produced type on film and transferred this type directly onto a printing plate. Such cold-type could be used in offset lithography (planographic) printing, which newspapers began using as early as the late 1930s but which became common among even the largest-circulation dailies in the late 1960s and 1970s. Nevertheless, for their own job-printing needs, public relations practitioners still bought typesetting from those offering photocomposition services (oftentimes the same companies that would do the printing) until the past quarter century or so, when direct computer links to printers made this specific skill obsolete.
To fully appreciate the evolution of type composition and the skills of the type compositors of an earlier era, the practitioner must study the whole process of printing, which is changing rapidly today—more so than it has in the 51/2 centuries since Gutenberg's press began using hand-assembled movable type. Just as was the case with their long-dead predecessors who could rapidly assemble hand-set type, those type compositors who composed type using the Linotype and similar machines of an earlier era—with their large keyboards or other mechanical type selection methods that differed greatly from today's computer keyboards—are a disappearing breed. The few remaining Linotype compositors might only operate such machines at a history pavilion for the entertainment of those attending a state fair, in remote areas of lesser-developed countries, among religious sects that eschew today's technology. Nevertheless, the mystique of this highly skilled craft of the type compositor will never be known by those who today compose type for printing on their computer keyboards.
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- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Nation Building
- Africa, Practice of Public Relations in
- Australia and New Zealand, Practice of Public Relations in
- Brazil, Practice of Public Relations in
- Canada, Practice of Public Relations in
- China, Hong Kong, and Taiwan, Practice of Public Relations in
- Eastern Europe, Practice of Public Relations in
- Europe, Practice of Public Relations in
- European Association of Communication Directors
- Germany, Practice of Public Relations in
- Giving, Donations, and Globalism
- Global Alliance for Public Relations and Communication Management
- Globalization and Public Relations
- Globalize
- India, Practice of Public Relations in
- Institute for Public Relations
- International Public Relations Association
- Israel, Practice of Public Relations in
- Korea, Practice of Public Relations in
- Latin America, Practice of Public Relations in
- Nation Branding
- South Africa, Practice of Public Relations in
- Spain, Practice of Public Relations in
- Sustainability as a Global Challenge
- Sweden, Practice of Public Relations in
- United Kingdom, Practice of Public Relations in
- Groups
- History
- Cutlip, Scott M.
- Evolution of Publicity Agencies
- Fleischman, Doris Elsa
- Four-Minute Men
- Hammond, George
- Harlow, Rex
- Hill, John Wiley
- Histories of Public Relations
- Industrial Barons (of the 1870s-1920s)
- Lucky Strike Green Campaign
- Muckrakers (and the Age of Progressivism)
- Nineteenth-Century Trends in Public Relations
- Page, Arthur W.
- Plank, Betsy
- Propaganda
- Public Relations Education, History of
- Railroad Industry in the 19th Century
- Regulated Monopolies
- Tallents, Sir Stephen
- Twentieth-Century Trends and Innovations in Public Relations
- Vail, Theodore Newton
- Jargon
- Entertainment Industry Publicity/Promotion
- Risk Communication
- Account Executive
- Account Manager/Account Management
- Accreditation
- Actuality
- Advance
- Annual Reports
- AP Style
- APR
- Association for Women in Communication
- Backgrounder
- Beat
- Benchmarking
- Best Practices
- Bill Stuffer
- Bio
- Boxed Print
- Bridge
- Brochure
- Byline
- Campaign
- Caption/Cutline
- Chat
- Circulation
- Client
- Co-Optation
- Collateral
- Commodifying Information
- Community Reports
- Composing/Composition
- Copy
- Copyright
- Corporate Branding
- Counseling
- Credits
- Culture
- De-Positioning
- Deadline
- Differentiation
- Direct Mail/Direct Email
- Doublespeak
- Editing
- Editorial
- Employee Communication
- Endorsement
- Environmental Scanning
- Event Management
- External Publications
- Fact Sheet
- FAQs
- Feature
- Flack
- Flame
- Flier
- Font
- Frame
- Freelance Writers
- Functions of Public Relations
- Fundraising
- Ghostwriting
- Goals
- Goodwill
- Government Public Relations
- Government Relations
- Graphics
- Hearing
- Hold and Hold for Release
- Home Page
- Hotline
- Human Interest
- Hype
- Identification
- Image
- Impressions
- Infomercial
- Internal Communication
- Internship
- Interview as a Communication Tool
- Investor Relations
- Issues Management
- Layout
- Legitimacy and Legitimacy Gap
- Lobbying
- Localize
- Logo
- Material Information
- Media Calls
- Media Conferences
- Media Effects
- Media Relations
- Media Release
- Mentoring
- Military Public Relations
- Mission and Vision Statements
- Multimedia
- Mutually Beneficial Relationship
- New Business Development
- News Services
- News Story
- News/Newsworthy
- Newsletter
- Nongovernmental Organizations (NGOs)
- Nonprofit Organizations
- Objectives
- Op-Ed
- Openness
- Opportunity and Threat
- Organizational Identity and Persona
- Pamphlet
- Parent/Student Newsletter
- Perjury
- Philanthropy
- Photo-Op
- Photosharing
- Pitch Letter
- Political Public Relations
- Political Speech
- Portfolio
- Position and Positioning
- Practice
- Presidential Press Secretaries
- Press Agentry
- Press Kit
- Privatizing Public Opinion (and “Publictizing” Private Opinion)
- Proactivity and Reactivity
- Program/Action Plans
- Promotion
- Propaganda
- Public Affairs
- Public Interest
- Public Opinion and Opinion Leaders
- Public Policy Planning
- Public Relations Agency
- Public Sector
- Public Service Announcements
- Publicist
- Publicity
- Publics
- Puffery
- Pyramid Style
- Religious Organizations and Public Relations
- Reputation Management
- Return on Investment
- Sampling
- Sandbagging
- Scales
- Search Engine
- Segmentation of Publics
- Social Media Press Release
- Society
- Sound Bite
- Speakers Bureaus
- Speechwriting
- Spin
- Sports Public Relations
- Stewardship of Large Organizations
- Straight News
- Strain
- Strategies
- Stylebook
- Survey
- Symmetry
- Tactics
- Tagline
- Target
- Terrorism and Public Relations
- Third-Party Endorsement
- Trade Associations
- Transparency
- Wire Service
- Writing
- Zones of Meaning
- Law
- Management
- Catalytic Model of Issues Management
- Chase Model of Issue Management
- Communication Management
- Discrimination in Public Relations
- Employee Communication
- Executive Management
- Goals
- Government Public Relations
- Government Relations
- Internal Communication
- Investor Relations
- Issue Management Council
- Issues Management
- Management Theory
- Market Share
- Matrixing/Matrix Management
- Military Public Relations
- Mutually Beneficial Relationship
- New Business Development
- Nongovernmental Organizations (NGOs)
- Nonprofit Organizations
- Objectives
- Organizational Identity and Persona
- PERT Chart
- Political Public Relations
- Presidential Press Secretaries
- Professional and Professionalism
- Professional Project of Public Relations
- Professionalism in Public Relations
- Program/Action Plans
- Public Policy Planning
- Public Relations Agency
- Public Relations Department
- Publicly Held Companies
- Reflective Management
- Relationship Management Theory
- Religious Organizations and Public Relations
- Reputation
- Reputation Management
- Return on Investment
- Speakers Bureaus
- Sports Public Relations
- Stewardship of Large Organizations
- Strategic Business Planning
- Terrorism and Public Relations
- Transparency
- Zones of Meaning
- Marketing Communication and Advertising
- Media
- New Media
- Aggregator News Search
- App
- Astroturfing
- Authenticity on Social Media
- Black/Dark Websites
- Blogs, Vlogs, and Microblogs
- Chat
- Citizen Journalism/Reporting
- Content Aggregation
- Crowdsourcing
- Discursive Technology
- Flogging
- Forum, Online
- Gaming/Playspace/Social Gaming
- Infographics
- Information Retrieval System
- Interactivity (Audience)
- Knowledge Networks
- Media Fragmentation
- Memes
- Mobile Technology and Public Relations
- Photosharing
- Podcasts/Audio Sharing
- Really Simple Syndication
- Search Engine Optimization
- Short Message Service
- Social Media
- Social Network Analysis
- Social Networking
- Social Networks/Niche Networks
- Sockpuppet
- Trolling
- Video News Release
- Virtual World Sites
- Web 2.0
- Web Traffic
- Wiki
- News
- Organizations
- Activism
- Association for Women in Communication
- Business Wire
- Clip (News Clip) and Clipping Services
- Committee on Public Information
- Eastern Europe, Practice of Public Relations in
- EDGAR Online
- Editor and Publisher
- European Public Relations Education and Research Society
- Evolution of Publicity Agencies
- Front Groups
- Institute for Public Relations
- International Association of Business Communicators
- International Public Relations Association
- Issue Management Council
- National Black Public Relations Society
- National Investor Relations Institute
- News Services
- Public Relations Society of America
- Public Relations Student Society of America
- Securities and Exchange Commission
- Practitioners
- Relations
- Africa, Practice of Public Relations in
- Alumni Relations
- Annual Reports
- Australia and New Zealand, Practice of Public Relations in
- Canada, Practice of Public Relations in
- Client-Agency Relationships
- College and University Public Relations
- Community Relations
- Consumer/Customer Relations
- Europe, Practice of Public Relations in
- Follower/Member Newsletter
- Giving, Donations, and Globalism
- Global Alliance for Public Relations and Communication Management
- Globalization and Public Relations
- Globalize
- Institute for Public Relations
- International Public Relations Association
- Labor Union Public Relations
- Latin America, Public Relations Practice in
- Managing the Corporate Public Relations Department
- Minorities in Public Relations
- Nation Branding
- Nation Building
- National Black Public Relations Society
- Online Public Relations
- Postcolonialism Theory and Public Relations
- Public Relations
- Public Relations Society of America
- Public Relations Student Society of America
- South Africa, Practice of Public Relations in
- Spain, Practice of Public Relations in
- Sustainability as a Global Challenge
- Sweden, Practice of Public Relations in
- Travel and Tourism Public Relations
- United Kingdom, Practice of Public Relations in
- United States Government and Public Relations
- Voter and Constituent Relations
- Warfare and Public Relations
- Research and Analysis
- Analytics
- Audience Monitoring
- Benchmarking
- Case Study
- Clip (News Clip) and Clipping Services
- Communication Audit and Auditing
- Content Analysis
- Demographics
- Evaluative Research
- Experiment/Experimental Methods
- Focus Group
- Formative Research
- Gantt Chart
- Gross Impressions
- Interview as a Research Tool
- Mean and Median
- Measuring/Measures
- Process Research
- Psychographics
- Public Relations Field Dynamics
- Public Relations Research
- Qualitative Research
- Quantitative Research
- Reliability
- Research Goals
- Research Objectives
- Situation Analysis
- Statistical Analysis
- Validity
- Risk Communication and Management
- Efficacy/Self-Efficacy
- Catalytic Model of Issues Management
- CAUSE Model of Risk Communication
- Citizens Advisory Committees/Panels
- Coalition Building
- Collaborative Decision Making
- Cultural Theory of Risk Communication
- Emergency Management
- Extended Parallel Process Model of Risk Communication
- Infrastructural Risk Communication
- Mental Models Approach to Risk Communication
- Precautionary Principle
- Public Health Campaign
- Resilient Communities
- Right to Know
- Risk Perception
- Risk Society
- Social Amplification of Risk
- Theories and Models
- Persuasion Theory
- Accommodation: Contingency Theory
- Advocacy
- Agenda-Setting Theory
- Anthropology and Public Relations
- Apologia Theory
- Archetypes and Rhetorical Theory
- Attribution Theory
- Barcelona Principles
- Bourdieu, Pierre, and Public Relations
- Chaos and Complexity Theory
- Circuit of Culture
- Civil Society
- Client-Agency Relationships
- Co-Creation of Meaning Theory
- Co-Orientation Theory
- Communitarianism
- Communitas/Corporatas
- Community and Community Building
- Conflict Resolution
- Constitutive Theory of Language
- Consumer/Customer Relations
- Contingency Theory
- Control
- Convergence and Public Relations
- Credibility
- Critical Discourse Analysis
- Critical Race Theory
- Critical Theory
- Cultural Flows and Public Relations
- Cultural Intelligence
- Cultural Topoi
- Culture
- Decision Theory
- Deliberative Democracy
- Dialogue
- Diffusion of Innovations Theory
- Discourse Theory and Analysis
- Diversity: Audiences
- Diversity: Public Relations Profession
- Dramatism and Dramatism Theory
- Ecology and Public Relations
- Empire, Public Relations and
- Encroachment in Public Relations
- Engagement (Stakeholders)
- Enlightenment and Modernity
- Ethnography of Public Relations
- European Communication Monitor
- European Social Theory and Public Relations
- Excellence Theory
- External Organizational Rhetoric
- Feminization Theory
- Field Theory
- Foucault, Michel, and Public Relations
- Framing Theory
- Fully Functioning Society Theory
- Futurism and Trend Analysis
- Game Theory
- Gender and Public Relations
- Geodemographics
- Habermas, Jürgen, on Public Relations
- Identity Theory
- Ideographs and Rhetorical Theory
- Impression Management Theory
- Information
- Information Integration Theory
- Intercultural Communication Theory
- Internet Contagion Theory
- Interpersonal Communication Theory
- Involvement
- Leadership and Public Relations
- Learning Theory
- Lesbian, Gay, Bisexual, and Transgender Practitioners/Publics and Public Relations
- Marketplace of Ideas
- Media Culture and Public Relations
- Modernity and Late Modernity
- Motivation Theory
- Narrative Theory
- Neo-Institutional Theory
- Network Theory
- Paradox of the Positive/Negative
- Perspectivism Theory
- Political Economy and Public Relations
- Postcolonialism Theory and Public Relations
- Postmodern Public Relations
- Power Resource Management Theory
- Power, as Functions and Structures
- Power, as Social Construction
- Power, Discursive
- Power, Symbolic
- Power/Knowledge and Public Relations
- Psychological Processing
- Public Diplomacy
- Public Sphere (Öffentlichkeit)
- Public Sphere Discourse
- Race and Public Relations
- Reflective Management
- Reinforcement Theory
- Relationship Management Theory
- Resource Dependency Theory
- Rhetorical Arena (Crisis Theory)
- Rules Theory
- Situational Theory of Problem Solving
- Situational Theory of Publics
- Social Capital
- Social Construction of Reality Theory
- Social Exchange Theory
- Social Learning Theory
- Socialization Theory
- Socioculture and Public Relations
- Spiral of Silence Theory
- Stakeholder Theory
- Stakes
- Strategic Silence
- Subjective Expected Utilities Theory
- Symbolic Interactionism Theory
- Systems Theory
- The Subaltern and Public Relations
- Theory of Reasoned Action
- Theory-Based Practice
- Third Culture Public Relations Practitioner
- Transtheoretical Model of Behavior Change
- Two-Step Flow Theory
- Uncertainty
- Uncertainty Reduction Theory
- Uses and Gratifications Theory
- Appendices
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