Skip to main content icon/video/no-internet

General aggression model (GAM; Anderson & Bushman 2002) is a comprehensive and integrative theoretical framework within which multiple social, cognitive, and developmental theories are incorporated to aid comprehension of and research on human aggressive behavior. Some of the more prominent (but not the only) theories that GAM incorporates include cognitive neoassociation theory, social learning theory, and behavioral script theory. Each theory offers crucial insight into understanding the reasons why people behave aggressively. This entry outlines the processes of GAM, especially with regard to media effects, and discusses the extensions of GAM to other research topics.

Processes

General aggression model can be broadly broken down into two sets of related processes. Proximate processes are those that are immediately related to aggressive behavior. Distal processes are those that influence short-term processes through long-term aggressive behavioral tendencies.

Proximal Processes

Proximal processes can best be understood by examining a single-cycle episode of GAM (see lower portion of Figure 1). A single episode begins with two forms of input. The first of these forms is the situation, factors within the present event that can influence social behavior. The second of these forms of input involves intrapersonal factors. These are individual differences—person factors—that may directly influence behavior, such as mood or trait aggressiveness, or may moderate the effects of situational factors.

In the next stage of GAM’s single-cycle episode, proximate processes influence internal states. The primary internal states of interest concern affect, cognitions, and physiological arousal, each of which interacts with the others (e.g., heart rate increases following frustration). General aggression model does not state which of these internal states are affected by which input variables; that is the task of more specific research. Instead, GAM specifies that factors that ultimately influence the likelihood of aggressive behavior do so through at least one of these three types of internal states. For example, research has demonstrated that the short-term effects of media violence on aggressive behavior are mediated primarily by aggressive cognitions. However, aggressive affect and physiological arousal also play a part in some cases.

Figure 1 The General Aggression Model: Single-Cycle and Distal Processes

Source: Anderson, C. A. & Carnagey, N. L. (2004) Violent evil and the general aggression model. Chapter in A. Miller (Ed.) The Social Psychology of Good and Evil (p. 183). New York, NY: Guilford Publications. Copyright Guilford Press. Reprinted with permission of The Guilford Press.

The single-cycle episode of GAM continues with decision and appraisal processes (Figure 2). It posits that the contents of an individual’s internal state both influence and are influenced by these decision and appraisal processes. Research regarding individuals’ attributions (e.g., Anderson, Krull, & Weiner, 1996) has shown that after a significant event occurs, an individual will immediately attempt to determine why it occurred. This initial appraisal can occur without conscious awareness. Furthermore, the appraisal may include behavioral response options. For example, if someone believes he or she has been provoked, a retaliatory response may occur as an immediate reaction. If an individual does not have the time, motivation, or cognitive resources to further evaluate his or her initial attribution, then an impulsive, reactionary decision will occur. However, if time, motivation, and cognitive resources are available, the individual must decide whether his or her initial attribution is both important and unsatisfying. If this is not the case, and the initial attribution is either unimportant or satisfying, then an impulsive behavior will likely occur. If this is the case, then one or several reappraisals of the event will occur. Reappraisals will continue to be made until the individual is satisfied with the attribution or until a response is required, in which case a thoughtful action will likely occur. Thoughtful or impulsive actions can be either aggressive or nonaggressive, and reappraisal of events does not necessarily guarantee that an initially hostile attribution will be altered by reappraisal.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading