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“Unstructured” Decision Making

For the better part of the past century, an increasing amount of attention has been paid to understanding how managers make decisions. Yet much of the available knowledge has settled on decisions that are rather common and repeatable, even if they are not easy to tackle. Far less attention has been given to the decision making that is required when conditions are the exception and not the norm. These conditions are considered to be “unstructured” and demand decision-making processes of their own. At present, managers have access to an abundance of studies and analyses about methods and processes for making decisions in every facet of the organization—operations, finances, marketing, sales, research and development, production, human resources, and so on. Many of the decisions made in these areas on a day-to-day or even hour-to-hour basis are rather routine, including those for the most complicated tasks and at the highest levels. Decisions of this sort are, essentially, tactical; that is, the conditions are largely prescribed, and the requirements are largely understood. The real challenge, therefore, is to organize the most efficient and effective way to accomplish the task. So, when it comes to the actual decision making, managers can often rely on experience and known patterns of what works because the solutions already exist. But there are conditions in which the standard decision-making process and prevailing solutions are unsuitable. In these conditions, managers must go about developing a process for decision making that involves learning more about the situation, its elements and requirements, what objectives are relevant, and the results they hope to achieve. This entry provides an overview of research based on empirical observations of decision making in organizations and interviews with managers that was developed into a comprehensive model for “unstructured” decision making.

Fundamentals

Decisions are a primary responsibility of management. And the higher up managers are in the organizational hierarchy, the weightier, strategic, and far reaching are their decisions. One of the earliest dissections of decision making applied specifically to management was offered by Peter Drucker in the 1950s. He submitted that managerial decision making generally involves five general phases: definition of the problem, analysis of the problem, development of possible solutions, selection of a perceived best solution, and translation of the decision into action. But, Drucker cautioned, the entire process and its results can be thrown off because what is often identified as the problem is actually a symptom rather than the underlying issue. He also advised that, among other things, even the most prepared managers are likely to face realities in which making the right decisions is less dependent on accumulated experience than on systematic analysis. Taken to an extension, this suggests that strategic decisions are, by and large, unstructured.

Within the next 20 years, an increasing amount of research focused on managerial decision making, including a portion dedicated to the concept that strategic decisions are, by nature, generally unstructured. In a study led by Henry Mintzberg, researchers analyzed 25 strategic decision-making processes in organizations and proposed that a framework does exist for unstructured decision making. Unlike in structured decision environments, in which an alternative is given, but its consequences are not definitive, unstructured decision environments involve conditions in which neither an alternative nor its consequences are easily established. Put another way, there is a distinction between uncertainty and ambiguity, with unstructured decisions falling into the latter category, distinguished by their unconventional and changing conditions, intricate steps, indeterminable boundaries for factors such as time, pressures both internal and external, and how little is understood at the outset about the situation and its possible solutions.

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