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Stakeholder Theory
Stakeholder theory advances the notion that organizations that take particularly good care of a broad group of their stakeholders (i.e., customers, suppliers, employees, communities) will function more effectively and create more value. This value may then be used to sustain and grow the organization, and to give back to the stakeholders who helped create it. This type of firm behavior will be referred to herein as managing for stakeholders. Stakeholder theory is both managerial and prescriptive because it deals very specifically with manager behavior and the relationships between a firm and its constituencies. The theory also rests on a strong ethics foundation. This entry begins with a detailed elaboration of some of the fundamental concepts of stakeholder theory, followed by a description of its evolution and importance.
Fundamentals
The description provided in the introduction contains several concepts that require further explanation and elaboration: Who are an organization’s stakeholders? What does it mean to take particularly good care of them? What is “value”? How does taking care of stakeholders help an organization create more of it?
Defining Who Is and Is Not a Stakeholder
Stakeholders are groups and individuals who have an interest in the activities and outcomes of an organization and on whom the organization relies to achieve its own objectives. For instance, customers are a stakeholder because they acquire goods and services from the firm in exchange for money that is then used to continue the firm’s operations. This is an example of an economic stake. Suppliers and employees are other examples of stakeholders with an economic stake in the organization. Stakeholders might also have an equity stake in the firm, such as shareholders. In addition, stakeholders may simply have an interest in what the firm does because it influences them in some way, even if it is not a direct market effect. In the early stakeholder literature, these stakeholders were sometimes referred to as kibbutzers. Special interest groups, for instance, try to influence firm decisions in conformance with their own agendas. Of course, stakeholder interests also tend to be interconnected, which means that stakeholder coalitions often form around particular issues and any particular organizational action could be received either favorably or unfavorably across a variety of stakeholder groups.
The third type of stake, the influencer or kibbutzer stake, highlights an important point: Just because a stakeholder has an interest in the organization does not necessarily mean that the organization is particularly interested in that stakeholder. Although there is no universally accepted definition of who merits classification as a legitimate stakeholder from the organization’s perspective, in general, stakeholders are considered salient to the managers of an organization if they have power and legitimacy. Stakeholders have power if they possess critical resources that the firm needs or if they have the ability to influence outcomes through political, coercive, or other means. Legitimacy pertains to cultural and societal norms. For instance, a stakeholder may be considered salient to a manager because doing so is considered desirable, proper, or appropriate given the circumstances. In addition to power and legitimacy, a stakeholder that might not normally be considered very important could become important in urgent situations, where urgency means that a particular stakeholder’s claim is time sensitive or critical to the stakeholder.
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