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Quantum Change

Discussions of quantum change have been featured in the discourses of several theoretical disciplines, including, among others, biology, chemistry, and psychology. While the term has different emphases in each of these, it generally concerns some form of transformative event. In organizational studies, a quantum view of change is predominantly concerned with the relationship among an organization’s structure, strategy, and environment. It is grounded on the premise that organizational success will be achieved through the balancing of stability and change. An organization, under this scenario, is described as existing in a stable configuration of elements underpinned by a set of values that gives rise to a particular set of behaviors. These periods of stability are interrupted occasionally by some process of transformation—a quantum leap to another configuration. Quantum change, therefore, is typically described as consisting of change to many elements of the organization very quickly or even simultaneously, in contrast to incremental change in which one element is altered at a time. Because a theory of quantum change is concerned with the problem of structural change, research has often focused on uncovering those structural elements or variables that experience change as the environment alters. Furthermore, because of the interdependency among these elements, some work has explored the links between the pace and sequence that change should follow to be successfully implemented. Given the globalized, hypercompetitive, and uncertain nature of the environment within which organizations operate, this theory is particularly relevant for change leaders as organizations are pressured to respond to fluctuations in their internal and external environments. Further, while change leaders may be reluctant to initiate quantum change because of the many difficulties inherent in introducing and implementing large-scale change, an organization’s survival is often predicated on its ability to negotiate some form of radical transformation. Indeed, while organizations tend to favor incremental change, the alteration of only some elements may destroy those complementarities associated with a specific configuration, which, in turn, will result in substantive operational difficulties. Thus, the theory of quantum change offers a useful lens through which change leaders can conceptualize and implement large-scale changes. First, with its approach of organizations as configurations, it provides a comprehensive framework for understanding how change unfolds, bringing together the cognitive school of change (how strategists think), the entrepreneurial school (how they act), and the cultural school (what they believe in). Further, it encourages change leaders to engage in a thorough analysis of internal and external environments so as to better evaluate the costs and benefits of engaging in quantum or incremental change. In the next section, we offer an examination of the major factors influencing quantum change and explicate the relationships between these factors. We further highlight related psychological and social dynamics and discuss some of the contextual and situational conditions that have been found to be key in either hindering or facilitating quantum change. We conclude with some implications and applications of our discussion.

Fundamentals

As we note above, a quantum view of change is primarily concerned with the relationship between an organization’s structure, strategy, and environment. From the classic Aston studies of the late 1960s to more contemporary work in the 2000s, organizational structure has been predominantly considered to involve the interrelationship among centralization, standardization/formalization, and specialization. Of particular interest has been how these elements position the organization to operate differently in different environments, often depending on imperatives such as technology or environmental uncertainty. In the early 1960s, Tom Burns and George MacPherson Stalker argued that organizations should be more mechanistic or organic, depending on the degree of environmental fluctuation. This early theorizing was built on the idea that organizations are composed of elements arranged in specific configurations. A configuration is not only expected to fit the organization’s environment, but it will also have major implications for the strategies available to it. However, because of the uncertain nature of the organization’s environment, changes in the environment will force the organization into considering the need to restructure in order to maintain fit. Such a restructuring can be carried out in one of two ways, either through quantum change where most elements of the structure will be altered in a concerted way, or incrementally, where only some elements will be changed at a time.

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