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Dynamic Capabilities
Dynamic capabilities are the firm’s ability to integrate, build, and reconfigure internal and external resources to address and shape rapidly changing business environments. Since its emergence in the 1990s, the dynamic capabilities framework has attracted a great deal of scholarly interest as a potentially overarching construct for the field of strategic management. The dynamic capabilities framework posits that firms are, to varying degrees, able to adapt to (or even initiate) changes in their environment. The strength of a firm’s dynamic capabilities determines the speed and degree to which the firm’s idiosyncratic resources and competences can be aligned and realigned to match the opportunities and requirements of the business environment. Strong dynamic capabilities are the basis for the sustained competitive advantage displayed by a handful of firms that have endured for decades even as they have shifted the focus of their activities. Dynamic capabilities contain an important element of creative managerial and entrepreneurial activity (e.g., pioneering new markets) by the top management team and other expert talent. They are also, however, rooted in organizational routines (e.g., product development along a known trajectory) and analysis (e.g., of investment choices). These two facets of dynamic capabilities often work together. At Apple, for example, product development follows an established process but in a way that encourages creative input through, for example, an ad hoc meeting to explore a new idea. Keeping hybrid processes such as this from going off-track is in itself a dynamic capability, rooted in the organization’s values and systems. The dynamic capabilities concept provides one of the most comprehensive accounts of what leading firms do to maintain competitive advantage. This entry begins by contrasting ordinary and dynamic capabilities. It presents the intellectual roots of the dynamic capabilities framework and a taxonomy of dynamic capabilities. It concludes with a statement of the central role of dynamic capabilities for dynamically formulating and executing strategies as competitive conditions evolve.
Fundamentals
Ordinary Capabilities
It is perhaps easier to understand what dynamic capabilities are by describing other capabilities that are not dynamic. These ordinary capabilities permit sufficiency (and sometimes excellence) in the performance of a delineated task. They generally fall into three categories: administration, operations, and governance. Ordinary capabilities (also known as competences) become embedded in (a) skilled personnel, including, under certain circumstances, independent contractors; (b) facilities and equipment; and (c) processes and routines, including any supporting technical manuals and the administrative coordination needed to get the job done. Many capabilities can be measured against specific task requirements, such as new product introductions, and benchmarked internally or externally to industry best practice.
A firm’s ordinary capabilities enable the production and sale of a defined (but static) set of products and services. But the presence of ordinary capabilities says nothing about whether the current production schedule is the right (or even a profitable) thing to do. The nature of competences, and their underlying processes, is that they are not meant to change (until they have to). The change process is a key part of the exercise of dynamic capabilities. Dynamic capabilities determine whether the enterprise is currently making the right products and addressing the right market segment, and whether its future plans are appropriately matched to consumer needs and technological and competitive opportunities.
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